December 02, 2020
Sesame Street cereals with letter and number shapes are the latest “what took them so long?” products set to hit shelves. The line from General Mills comes as cereal sales have risen sharply during the pandemic.
January 06, 2016
Just when the Star Wars hype is finally dying down, here comes Batman and Superman. General Mills kicked off January with two cereals tied to the upcoming movie "Batman v Superman: Dawn of Justice" well before it hits theaters in late March.
August 06, 2014
General Mills' monster-themed cereals Boo Berry, Franken Berry and Count Chocula may inspire a lot of nostalgic feelings among many of us, but today, they're sporting a fresh new look, courtesy of DC Comics.
September 19, 2007
Not since the days of flicking the remains of our school lunches at classmates in the cafeteria has food fighting been so amusing than with General Mills' latest web effort.