Gillette: Raheem Sterling Made of What Matters
February 12, 2020
Gillette continues to address the topic of toxic masculinity in its advertising, this time with a spot out of Saatchi & Saatchi London that takes a look at the role it plays in sport.
Gillette: First Shave, the Story of Samson
May 28, 2019
Once again, Gillette is out with an ad that attempts to reframe masculinity: It shows a transgender man shaving for the first time, with his father teaching, guiding and supporting him.
Gillette: We Believe: The Best Men Can Do
January 14, 2019
Gillette has a new take on "The Best a Man Can Get" in a campaign from Grey that tack
The Best a Super Hero Can Get
October 12, 2017
Gillette has teamed with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes.
This Father's Day, Go Ask Dad
May 23, 2017
Last year, Gillette's Father's Day idea was to hijack web search to get fathers to give their sons personalized answers to the kind of questio
Olympics Anthem
July 13, 2016
Think about "The Best a Man Can Get" and you don't envision a guy hugging the porcelain goddess.
Go Ask Dad
June 16, 2016
Gillette's Father's Day campaign this year revolves around the idea that sons don't always ask their dads for advice these days -- instead, they go online.
Gillette Club
April 12, 2016
Gillette is promoting the U.K.rollout of Gillette Club, its subscription razor blade service, with a TV spot that takes its cues from classic Mafia movies.
Bond Moments
October 08, 2015
The "Spectre" tie-ins continue in the run up to the latest James Bond film's release next month.
Community Player
June 18, 2015
We've seen a soccer player demonstrate her precision by kicking lights out this month, but this latest campaign s
Son Lux and Gillette Razors Piano Performance
September 03, 2014
Grey and Gillette keep up the musical theme for the agency's first piece of creative since winning the shaver's global business in April.
Clay Matthews Conditions
November 19, 2013
A man's face goes through sleet, slow, heat and more, and its ability to withstand those conditions is, on some level, the mark of the man himself. Grey N.Y.
How Does The Man of Steel Shave? - Mayim Balik
May 27, 2013
Apparently, figuring out how Superman shaves is a question that has plagued fans for years.
How Does The Man of Steel Shave? - Kevin Smith
May 27, 2013
Apparently, figuring out how Superman shaves is a question that has plagued fans for years.
How Does The Man of Steel Shave? - Bill Nye
May 27, 2013
Apparently, figuring out how Superman shaves is a question that has plagued fans for years.
Tag the Weather
March 19, 2013
Swedish women have it rough: in the winter, hail, snow, freezing rain and temperatures way, way below freezing are common -- which means there is virtually no need to keep their legs hair-free.
Light it Up
July 30, 2012
Gillette pulls a Jordan Brand with a 60-foot hologram spectacle featuring athletes Ryan Lochte and Ty
Congratulations Derek Jeter
July 10, 2011
Continuing its association with Derek Jeter, Gillette is celebrating the Yankees captain's 3000 hits Gillette by building a giant congratulations card in New York's Grand Central Station for fans to sign using social media.
World's Biggest Shave - Roger Federer
June 20, 2011
Following its World's Biggest Shave project with Derek Jeter earlier this year, Gillette marked the start of Wimbledon this week by
World's Biggest Shave
February 24, 2011
A giant billboard in the heart of SoHo features Derek Jeter in what Gillette is calling The World’s Biggest Shave.
Roger Federer Trick Shot
August 17, 2010
Not to be outdone by Head and Andy Murray, Gillette released this web video showing Roger Federer taking a break f
Fusion Grooming
September 02, 2008
Boston-based interactive agency Digitas has redone Gillette's official site with an increased focus on the brand's Fusion Phenom razor.
The Feeling of Gillette
January 31, 2004