March 13, 2020
Alcoholic brands are poised to take a major hit as more people stay home and avoid bars during the coronavirus pandemic. But the brand facing the most immediate challenge is Guinness—because it relies heavily on St.
August 15, 2019
Ahead of next month's Women's Rugby World Cup, Guinness Europe has debuted an inspiring and uplifiting film that pays tribute to a group of women's rugby players who pioneered the sport in Japan in the 1980s.
September 18, 2017
We'd like to see more of the latest chapter of Guinness Europe's "Made of More" campaign, which tells the fascinating story of "The Comptown Cowboys," a group of young men whose passion it is to ride horses in South Central, the L.A.
March 15, 2017
Guinness commissioned the well-known illustrator McBess (Matthieu Bessudo, known for his black and white artworks inspired by the classic cartoons of Fleischer Studios) to create its
November 05, 2014
With England set to host the Rugby World Cup next year, expect to see plenty of ads that celebrate size and strength, and feature big, burly players covered in mud.
September 15, 2014
Guinness takes a step away from its traditional high-concept advertising in this brand film commissioned out of Guinness Europe, which takes a look inside its Dublin brewery and emphasizes its Irish heritage and history.
January 28, 2014
Guinness today released a new ad featuring the heartwarming story of an athlete who gave up her spot in the Olympics to her sister. But viewers will have to watch the ad quickly before it disappears on Thursday morning.
January 13, 2014
Guinness travels to Brazzaville in the Republic of Congo for its latest TV campaign, a stylish film from AMV.BBDO and MJZ's Nicolai Fuglsig which showcases a dapper group of real-life African gents called The Sapeurs.