March 13, 2020
Alcoholic brands are poised to take a major hit as more people stay home and avoid bars during the coronavirus pandemic. But the brand facing the most immediate challenge is Guinness—because it relies heavily on St.
August 15, 2019
Ahead of next month's Women's Rugby World Cup, Guinness Europe has debuted an inspiring and uplifiting film that pays tribute to a group of women's rugby players who pioneered the sport in Japan in the 1980s.
February 07, 2019
Guinness cast two real-life Welsh brothers in its rugby-focused campaign for the Six Nations tournament this year.
January 31, 2019
In the latest ad from Guinness, drinkers are exhorted to knock back a big Guinness pint glass.
March 05, 2018
Guinness is continuing its Africa-focused "Made of Black" campaign with a series of beautiful films that focus around soccer, and how the g
September 18, 2017
September 18, 2017
September 18, 2017
September 18, 2017
We'd like to see more of the latest chapter of Guinness Europe's "Made of More" campaign, which tells the fascinating story of "The Comptown Cowboys," a group of young men whose passion it is to ride horses in South Central, the L.A.
May 18, 2017
Guinness is inviting U.K. supermarket shoppers to take a sip-along, sensory trip designed to enhance appreciation of its drinks.
March 15, 2017
Guinness commissioned the well-known illustrator McBess (Matthieu Bessudo, known for his black and white artworks inspired by the classic cartoons of Fleischer Studios) to create its
March 14, 2016
Guinness has been encouraging Malaysians to celebrate St. Patrick's Day via a special refrigerator that gets people to gift a bottle to a complete stranger.
February 02, 2016
Guinness takes us back to jazz age New York in a stylish black and white spot commemorating a producer and talent scout who championed black jazz musicians.
September 10, 2015
Rugby is a hugely macho sport in the U.K., associated with burliness, mud, battle scars -- and beer-drinking.
July 27, 2015
Guinness began brewing beer in 1759, giving the Irish brand a more than 200-year head start on the average craft brew.
July 27, 2015
Guinness began brewing beer in 1759, giving the Irish brand a more than 200-year head start on the average craft brew.
July 27, 2015
Guinness began brewing beer in 1759, giving the Irish brand a more than 200-year head start on the average craft brew.
November 05, 2014
With England set to host the Rugby World Cup next year, expect to see plenty of ads that celebrate size and strength, and feature big, burly players covered in mud.
September 15, 2014
Guinness takes a step away from its traditional high-concept advertising in this brand film commissioned out of Guinness Europe, which takes a look inside its Dublin brewery and emphasizes its Irish heritage and history.
August 28, 2014
Guinness is a black drink. But to launch across Africa with a campaign boldly taglined "Made of Black," is still perhaps a daring move.
July 07, 2014
A solitary glass of Guinness waits patiently atop an empty table, next to an empty chair, in this emotional new ad from BBDO New York and Biscuit director Noam Murro.
January 28, 2014
Guinness today released a new ad featuring the heartwarming story of an athlete who gave up her spot in the Olympics to her sister. But viewers will have to watch the ad quickly before it disappears on Thursday morning.
January 13, 2014
Guinness travels to Brazzaville in the Republic of Congo for its latest TV campaign, a stylish film from AMV.BBDO and MJZ's Nicolai Fuglsig which showcases a dapper group of real-life African gents called The Sapeurs.
September 05, 2013
BBDO New York's latest spot for Guinness beer finds a group of men in the midst of a grueling game of wheelchair basketball, with Murderball-inspired vigor.
January 17, 2013
AMV BBDO follows up the ambitious cumulonimbus it featured in "Cloud," with another over-reaching inanimate object -- a clock with a benevolent si