June 22, 2020
As millions of parents grapple with home schooling due to the pandemic, some are bound to be running out of ideas on how to make it interesting by now. So HP has stepped in with a cute animated film, via Goodby Silverstein & Partners, which s
February 05, 2020
On the heels of HP’s “Keep It Human” Back to School campaign, which speaks to the role technology plays in Gen Z’s daily lives and addresses the appeals and problems that 18 to 24 year-olds have with their devices, HP and FF Los Angeles developed
October 21, 2019
A dancing baby throws up rainbows, a bearded man masquerades as a cartoon rabbit, emoji conversations replace text and couples are glued to their separate phones while next to each other in bed.
April 17, 2018
HP is back with the latest in its "Reinvent Mindsets" campaign, this time tackling the issue of Latino worker stereotypes. In a video nearly two-minutes long, several passersby are asked about Latino jobs and what comes to mind with the phrase.
March 08, 2018
In a moving spot by HP for International Women's Day, a creative little girl in India realizes her dream of becoming a writer thanks to some printing technology and a super-helpful teacher.
December 13, 2017
A new film from HP reflects a politically divided America, with a bittersweet, and suprisingly raw take on what sadly can often happen when families come together for the holidays.
November 06, 2017
HP, hoping to bank on a strong holiday season after edging out Lenovo as the No. 1 computer manufacturer, tugs at the heartstrings (again) in new work for its "Keep Reinventing" campaign.
June 12, 2017
The HP spot "Dads and Daughters" breaking today as part two of the company's "Reinvent Mindsets" campaign was inspired by a conversation Antonio Lucio, the company's global chief marketing and communication officer, had with the third of his five
April 28, 2017
A delightful new spot for HP, airing in Latin America, promotes the brand's spill-free ink cartridge refill system by showing that even the most butterfingered guy in the world can cope with them.