Hershey: The Oh Henry! 4:25 Bar
April 23, 2020
Oh Henry! is the #1 chocolate bar in Canada for satisfying hunger, but millennials are still more likely to think of the Snickers brand competitor when they get hungry. In fact, the majority of Oh Henry! consumers are 45 and older.
Hershey's: Her/She
March 11, 2020
In Brazil, Hershey's used International Women's Day to showcase work by female artists on its packaging, in a campaign that also played off its brand name containing the words "Her" and "She."Â
Reese's: Rock
January 30, 2020
Reese’s Take 5, a lesser-known candy bar stuffed with five ingredients, is about to get its 30 seconds of fame in a Super Bowl commercial stuffed with idioms.
Hershey's: Emoji Chocolate Bars
May 14, 2019
Hershey’s bars are getting a social media-ready makeover for the summer, with the chocolate bar's brand name replaced by 25 popular emoji images.
Hershey's Gold
November 01, 2017
Solid gold, baby! After more than 18 months of development and testing, Hershey Co. is releasing Hershey's Gold, its first new bar under the Hershey banner in more than two decades.
A Hershey's Kisses Family
June 14, 2016
Earlier this year, Hershey's released a touching father-daughter commercial in which a girl goes all out to spend time with her Dad.
My Dad
February 05, 2016
For years Hershey has advertised its products separately -- from syrup to bars -- with advertising that rarely told stories and instead focused on what's inside the wrappers.
The Perfect Combination
October 12, 2015
Sleepy Hollow's favorite odd couple make the perfect combination for Halloween.
3D Printed Chocolate Exhibit
December 17, 2014
Two of Creativity's favorite things -- chocolate, and 3D printing -- come together starting tomorrow, December 19, at Hershey's Chocolate World Attraction in Pennsylvania.
Wonderfully Complicated Kiosks, Bus Shelters and Instagram
August 13, 2014
Hershey-owned chocolate brand Scharffen Berger appeals to generation selfie in this campaign that allows people in bus shelters to upload their own faces onto posters.