Outage
February 28, 2018
IBM is showcasing some of its mobile technology in an interactive film in which the viewer steps into the shoes of a female engineer dealing with a city-wide blackout.
Chef Watson E.A.T.S
May 02, 2017
IBM's Watson is now taking on the culinary world in a new campaign from Ogilvy Paris.
Jackson: An IBM Data Story
March 14, 2016
Back in November, IBM debuted a campaign by The Barbarian Group that aimed to illustrate big data in an emotive way -- the first spot
Ridley Scott and Watson
February 26, 2016
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Ac
Coping With Humans - Carrie Fisher and Watson
February 26, 2016
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Ac
IBM Cloud Hero - Runkeeper
November 11, 2015
It's not always easy to make a film about data that has an emotional connection, but IBM has managed it in this docu-style spot for its IBM Cloud Services, showing how it powers apps like RunKeeper.
Ken Jennings and IBM Watson on Competition
October 05, 2015
In 2011, IBM's Watson famously went head to head with Jeopardy champs Ken Jennings and Brad Rutter in real world
Sketch Backs
June 01, 2015
IBM is asking people to tweet their design ideas for smarter cities to the company, and get a professional sketch in return.
The U.S. Open Sessions
August 28, 2014
IBM is the latest B to B marketer to jump into music-making with this new U.S. Open campaign that creates tunes out of tennis data.
Factory to Fish Farm
May 28, 2014
Ogilvy Paris' "Smarter Cities" effort for IBM last year turned city structures like bus stops into useful infrastructure -- a
Granby Park
May 28, 2014
Ogilvy Paris' "Smarter Cities" effort for IBM last year turned city structures like bus stops into useful infrastructure -- a
Ninjas vs Superbugs
December 16, 2013
IBM has once again collaborated with director Nico Casavecchia, Ogilvy NY and production company1st Avenue Machine on another worthy and intricate piece of film making, following their work on previous project
Smarter Ideas for Smarter Cities
June 06, 2013
Cities can be difficult places to live. Despite all they have to offer, they often make lives difficult for its citizens, with stairs where there should be ramps, no shelter when it rains, and nowhere to sit your weary self down.
World's Smallest Movie
April 30, 2013
IBM has set a Guinness World Record for the world's smallest movie, with a film created using atoms (the smallest object known for engineering data storage).
IBMblr
January 21, 2013
Ogilvy New York has created a new tumblr for IBM, centered on the topic of innovation, to mark the company's 20 years of record patent earnings. Last year, IBM was awarded the most U.S. patents for the 20th year in a row.
Think Banners
December 12, 2012
Ogilvy NY and IBM follow up their "THINK" Exhibit with these brain-teasing banners that are out to encourage people to be creative in their pro
U.S. Open Data Wall
September 09, 2012
IBM believes that "Data is a Game Changer," which is one reason why the brand, along with Ogilvy & Mather New York and Hush, erected this stunning interactive data wall at this year's U.S. Open.
Wall Clock
April 29, 2012
Here's a nice gift for the Mad Men-obsessed creatives in your life. IBM has resurrected the iconic 1960s wall clock that was a fixture in many schools, hospitals and public places.
Minds of Modern Mathematics iPad App
April 10, 2012
In conjunction with Euro RSCG 4D, IBM recently released this app blowing out Ray and Charles Eames' classic Men of Modern Mathematics timeline into an iPad app.
All in the Cloud
January 16, 2012
New creative for IBM out of Ogilvy & Mather and production company Psyop uses different production techniques to boast IBM's programs, including cloud, smarter analytics and smarter commerce.
Ahead of Demand
January 16, 2012
New creative for IBM out of Ogilvy & Mather and production company Psyop uses different production techniques to boast IBM's programs, including cloud, smarter analytics and smarter commerce.
Split Second
January 16, 2012
New creative for IBM out of Ogilvy & Mather and production company Psyop uses different production techniques to boast IBM's programs, including cloud, smarter analytics and smarter commerce.
THINK Exhibit
September 26, 2011
IBM's THINK Exhibit incorporated data visualization with film and art to make the world a better place -- part of the company's "Smarter Planet" positioning.
NYPD
May 30, 2011
IBM is continuing its Smarter Planet outdoor campaign through Ogilvy Paris, with a series of illustrations by Noma Bar.