March 18, 2021
Ikea has been on a mission against food waste for some time now, as part of its sustainability pledge, and now it's teaching people how to get creative with their leftovers.
March 12, 2021
Back in 2018, the country of Sweden admitted in a tweet that the so-called “Swedish meatballs” beloved around the world aren’t Swedish at all.
March 03, 2021
Ikea is hoping to open up more of a conversation around the division of household chores, with an Instagram Stories "card game" it's devised for International Women's Day.
January 04, 2021
Ikea continues its focus on sustainability and the environment in 2021, kicking the year off with a new global campaign that demonstrates the small ways in which we can contribute to saving the planet.
December 02, 2020
Halloween is over, but plenty of holiday feasts and their inevitable leftovers are still ahead. Ikea’s latest spot bemoans those dishes left in the back of the fridge a little too long, with creepy, adorable ghosts of mealtimes past.
October 13, 2020
For most retailers, Black Friday is all about selling new stuff, but for Ikea, which has been on a big sustainability push, it's going to be all about recycling your old stuff.
September 09, 2020
Discarded plastic bottles pick themselves up, straighten themselves out and go on an epic journey in a new spot from Ikea East Asia, promoting one of its products, a curtain made from recycled plastic.
August 12, 2020
Sustainability has become an increasingly significant pillar of Ikea's brand. Since 2015, all of its cotton has come from sustainable sources and the brand is working toward sourcing more of its wood from such sources this year.
April 23, 2020
IKEA’s mission is to “create a better everyday life for the many people,” and in 2019, the company realized it could use technology to deliver on this promise to the 1 in 10 people in Israel living with disabilities who struggle with using traditi
April 06, 2020
If you are a working parent with little ones at home like us, we suspect that in the midst of this pandemic your children may be 1) indulging in a little too much screen time, 2) finding unique canvases for their crayons and chewing gum 3) making
November 08, 2019
Ikea is joining the U.K. "Christmas Bowl" this year with its first ever holiday spot for the U.K. and Ireland. And rather than taking the familiar feel-good route, it seems this one's designed to make you feel, well, horrible.
October 28, 2019
Ikea's latest ad from Sweden highlights the retailer's products that contain recycled elements—while simultaneously acknowledging that sometimes recycling can be a chore.
September 04, 2019
If you're feeling a bit emotional today (post-Labor Day, the end of summer and all that), a new spot from Ikea Greece may be just the outlet for your feelings. Go on, have a good old sob.
May 17, 2019
For five years running, Ikea has debuted its annual “Art Collection,” a series of products on which it collaborates with famous and up and coming artists and designers.
April 29, 2019
Ikea's latest U.K. social media campaign uses a series of cute animations to illustrate how the retailer can also take care of all the things that annoy you about buying things at the furniture retailer.
April 10, 2019
Ikea is continuing to promote its new, environmentally "sustainable" store in London's Greenwich, this time with an outdoor campaign encouraging locals to make the journey to the store on foot.