October 09, 2019
Dutch airline KLM is celebrating its centenary with an ad that charts both the progress made in aviation since 1919, and in society.
January 31, 2019
If you're looking to kill time at the airport, you can now research your destination in a new way if you're flying with KLM--speak live to someone who's just been there.
March 15, 2017
KLM is enticing tourists to book a flight to Amsterdam with the promise of free sneakers. Specifically, a limited-edition sneaker that's "optimized" for walking around the city.
August 10, 2015
In what starts out as an eerie, cinematic ad, an enormous flying beast appears to loom over the entire world -- its shadow casting darkness on cities from New York to London to Shanghai, causing pedestrians to look up at the menacing figure above.
October 13, 2014
KLM is showing off its attention to customer service again -- this time by setting up a dedicated social-media team that will attempt to respond to every single Twitter query about travel -- even non-KLM-related travel -- over the next five days.
August 15, 2013
This simple print ad via Pool Sweden celebrates Pride Festivals, that take place all over the world in the summer, in destinations that client KLM actually flies to, such as Las Vegas, Kapstaden and Atlanta.
October 01, 2012
To advertise new flights direct from Stockholm and Copenhagen to New York, KLM and Swedish agency Pool create a banner ad which incorporates Google Streetview.
August 30, 2012
KLM and agency Energize make a move in China with a new social media campaign starring "Miffy," a creation of Dutch artist Dick Bruna, who kind of looks like a bunny rabbit crossed with Hello Kitty.