October 19, 2020
Nestlé is giving its global Kit Kat slogan “Have a break, have a Kit Kat” a break of its own in a campaign that may resonate with anyone who feels like taking a break during this tumultuous year.
August 18, 2020
Kit Kat’s worldwide tagline “Have a break…Have a Kit Kat” and the well-known U.S. jingle that demands “Gimme a break…break me off a piece of that Kit Kat bar” are meant to get people to stop what they’re doing and relax with a Kit Kat bar.
April 23, 2020
Kit Kat’s tagline “Have a break, have a Kit Kat” is widely known, but not in Peru, where it has not appeared in mass media. In the beginning of 2018, Kit Kat was one of the least known brands in the Nestlé portfolio in Peru.
July 14, 2015
To promote the launch of Kit Kat in Colombia, the brand and long-time agency JWT took its "Have a Break" slogan and hijacked other advertisers' billboards -- with their permission.
March 19, 2015
Over the years, Kit Kat has been great at summing up life's frustrations with its "Have a Break" campaign. We think the latest outdoor execution aptly nails a modern one. Perhaps, it's even a metaphor for 21st century life.
March 26, 2014
The folks at Kit Kat are apparently big fans of LEGO (who isn't?) and during an "occupational break," agency JWT Frankfurt came up with the idea of a LEGO Kit Kat bar made of bricks.
September 20, 2013
JWT Amsterdam celebrates the Android Kit Kat with a stunt in the Netherlands that gave a free Nexus 7 tablet to anyone that chose to have a break -- it just had to be at the right time.
January 20, 2013
Nestle Netherlands' Kit Kat goes against the grain of advertisers who offer up free Wi-Fi at public locations and kills your connectivity, in this out of home campaign out of JWT Amsterdam.
November 07, 2012
This pair of clever print ads out of JWT Mexico makes its point with a snap--more precisely, the kind of snap that you like to make when breaking into a Kit Kat bar, but superimposed on those workaday symbols from which you'd like to escape--a sma
March 24, 2011
Ahead of the U.K.'s clocks changing for summer this weekend, meaning everyone loses an hour's sleep, KitKat launched an ambient campaign reflecting its long-running strapline, 'have a break'.
May 10, 2010
Kit Kat teamed with JWT New Zealand to create this new way to "Have a Break." Special "posters" that turned into chairs were hung outside a concert venue to illustrate the brand's familiar tagline in a very tangible way.