Kraft: Mayo of Mayonnaise
April 13, 2021
Kraft Mayo leans into the premise that not everyone loves mayonnaise in its first new advertising since 2017.
Kraft wants you to send 'noods' (not nudes) to comfort family and friends
October 06, 2020
This National Noodle Day, brands are getting creative to get on people’s minds and into their stomachs. First up, Kraft Mac & Cheese is turning up the heat, not with its food, but with its marketing.
Kraft Peanut Butter: Stick Together
April 24, 2020
Those sure to survive the pandemic are big global brands like Kraft Heinz— as a purveyor of foods with extra-long shelf life that consumers are now
The best dinner in the world
February 11, 2020
What if the energy Italian grandmas spend in the kitchen could be donated to those in need? Â
Kraft: Mother’s Day Away
May 08, 2019
If you forgot Mother’s Day is approaching, we’d be surprised since campaigns around the holiday are rolling in fast and furiously by way of muscula
Kraft: Emergency Grilled Cheese
December 19, 2018
Meltdowns, meet melted cheese. Families wandering through overcrowded Times Square this holiday season have a new way to avoid a child’s hunger-induced meltdown.
Super Bowl 2018 Teaser-Crowdsourced Ad
January 29, 2018
Kraft isn't just counting on families to watch its Super Bowl spot. It's counting on them to make the commercial.
Family Greatly
December 11, 2017
Kraft wants parents to know that striving for perfection is overrated -- and its new ad aims to prove that in tear-jerking fashion.
It's Changed, But It Hasn't
March 07, 2016
Kraft Heinz is ready to promote a major ingredient switch after what could be called the world's biggest blind taste test.
Star Wars Radio Station
May 04, 2015
Apparently, Kraft Mac & Cheese is Jedi food. At least the version that comes in Star Wars-themed shapes like C3PO, Yoda, R2D2 and Darth Vader, which the brand released this year.
Brothers
May 20, 2014
The spot tells an emotive story about siblings and reminds the viewers of the "original" taste they grew up with.
Dinner Not Art Mural Making Of
December 11, 2012
Macaroni art gets an adult upgrade in Kraft Mac & Cheese's new, huge digital macaroni mural for charity.
Dinner Not Art Mural
December 11, 2012
Macaroni art gets an adult upgrade in Kraft Mac & Cheese's huge digital macaroni mural for charity.
Dinner, Not Art
July 10, 2012
When your macaroni is Kraft Mac & Cheese, it may feel like a waste to use it on kids' art projects.
Dinner, Not Art iPad App
July 10, 2012
When your macaroni is Kraft Mac & Cheese, it may feel like a waste to use it on kids' art projects.
Anything Dressing
May 15, 2012
Here's an interesting move. Kraft has taken a big step out of the salad ghetto with the rebranding of its dressing as not just for the leafy stuff.
Lonely Lettuce
May 15, 2012
Here's an interesting move. Kraft has taken a big step out of the salad ghetto with the rebranding of its dressing as not just for the leafy stuff.
Baconizer
March 29, 2012
Everything -- including BleacherReport -- is better with bacon, according to this little campaign from CP+B and Unit9.
Diamond Jubilee
February 26, 2012
A cute spot for that All-American staple, Kraft Mac & Cheese, out of CP+B, extends the theme of macaroni theft seen in previous commercials for the brand, but with a fun twist at the end to commemorate the product's diamond jubilee.
Ted Williams Golden Voice of Love
February 12, 2012
The formerly homeless Ted Williams is the star of a three-day Valentine's Day campaign for Macaroni & Cheese, in which Kraft is asking consumers to tweet love messages with the hashtag #VoiceOfLove.
Kitchen
August 10, 2011
To launch Kraft's new Velveeta dinner kit, Velveeta Cheesy Skillets, W+K Portland created these spots featuring a blacksmith who suddenly shows up in the home of unsuspecting women and shows them how to wield a skillet.
Jello Pudding Face
July 19, 2011
Joining the real-time social media stunt family is this new promotion for Jell-O Pudding, the Jell-O Pudding Face Mood Meter, via Crispin Porter + Bogusky.
Smile Tagging
July 12, 2011
Another clever use of social media by Crispin Porter + Bogusky for Kraft Macaroni & Cheese, Smile Tagging is a Facebook app which allows you to to show lo
