April 12, 2021
Lego is continuing to evolve its "Rebuild the World" campaign aimed at tapping into kids' creativity, this time via a series of content collaborations with well-known creators.
August 25, 2020
Films like “The LEGO Movie” and its various sequels, as well as franchises such as “Star Wars” and “Jurassic Park” have helped to expand the LEGO universe beyond just mere toys.
February 19, 2020
“The LEGO Movie” and its sequels have done a brilliant job of illustrating how kids’ minds are incubators of marvelous worlds.
February 14, 2019
Ahead of London Fashion Week, Lego yesterday opened a London pop-up store called "The Missing Piece," selling clothes for adults. However, the clue is in the name: inside the store, in Fitzrovia's Eastcastle Street, customers found nothing except
October 12, 2016
Lego has created a set based on The Beatles' iconic "Yellow Submarine" song and 1968 animated movie, and it's all thanks to the ideas of a fan.
June 30, 2016
In Taiwan, a country with some of the longest working hours in the world, Lego surprised an overworked dad with a media takeover featuring his own son, as part of a campaign that aims to get parents back in touch with their kids' creativity.
August 04, 2015
As Singapore celebrates its 50th anniversary as an independent nation, an anniversary dubbed SG50, Lego is marking the occasion with this film reimagining the city in its tiny bricks.
January 07, 2015
Over the summer, two busts of famous Hungarian sculptors, MiklÃ³s IzsÃ³ and FÃ¼lÃ¶p O. Beck, were stolen from Budapest's Margaret Island, home to a park featuring 30 sculptures of the country's beloved artists.
June 05, 2014
A few years ago, Lego found itself under fire for launching "Lego Friends," a set of toys aimed at girls that some have criticised for being anti-feminist, as well as too pink and pastel-colored.
November 05, 2013
LEGO's first TV campaign in 30 years plays on the timeless appeal of the toy to different generations, with a spot narrated by a son describing the fun he has playing with his father.
October 07, 2013
LEGO has launched a new collection of wristwatches for adults -- a no-brainer move from a creative company that's only growing in popularity among the olders kids' set, as seen in recent projects like this