December 13, 2018
Lyft puts the focus on the joys of being a passenger in its latest brand campaign from Wieden & Kennedy New York. The effort, which dropped this week, includes two spots directed by comedy pro Tom Kuntz of MJZ.
December 05, 2018
Come April 2019, Brooklyn commuters in Williamsburg and Greenpoint are going to be totally screwed. That’s when the L train, their main transportation lifeline into Manhattan, will go out of commission for a full 15 months.
December 04, 2017
Lyft both thanks its drivers and acknowledges that many of them are more than just that, in an end-of-year campaign comprising outdoor billboards and an online film.
October 26, 2017
Netflix's season two premiere of "Stranger Things" drops tomorrow, and Lyft is getting in on the spooks by giving its riders a "Stranger" experience of their own, in a new campaign created out of Deeplocal.
October 26, 2017
Netflix's season two premiere of "Stranger Things" drops tomorrow, and Lyft is getting in on the spooks by giving its riders a "Stranger" experience of their own.
September 08, 2017
Jeff Bridges takes a pioneering approach to travel in a new TV spot for Lyft, the first broadcast work by Wieden + Kennedy New York for the transportation company.
December 14, 2016
Marketing for the burgeoning ride-hailing industry has a dual aim: Attract riders and drivers. Because if that balance gets out of whack, the business model falls apart.
November 15, 2016
In early 2015, Lyft ditched its pink fuzzy mustache on car grilles in favor of a sleeker version on the dashboard. Now the ride-sharing service is shaving its 'stache entirely as it prepares to launch its next major ad campaign.
April 25, 2016
Ridesharing platform and transportation network Lyft is looking to rise above the gridlock madness with a new campaign that includes its first national TV ad and bold print and it largest out-of-home push to date.