February 17, 2021
Mastercard has tapped actor and singer Jennifer Hudson to help promote its new "Strivers Initiative," a consumer-facing platform supporting Black female business owners.
July 30, 2019
Mastercard is completing its tour through all five senses with an ambitious installation that brings three distinctive restaurants from around the world to New York City.
June 26, 2019
The Stonewall Inn, on Christopher Street in Greenwich Village, became the epicenter of the modern gay rights movement 50 years ago, when riots broke out after years of police raids.
February 11, 2019
Mastercard is following up on its new text-free logo by leaning more into audio branding. On Friday, Mastercard debuted its "sonic brand identity," a lyrics-less melody that gives new meaning to brand jingles.
January 08, 2019
A major brand logo just got emojified. This week Mastercard announced that it’s dropping its brand name from its iconic emblem featuring red and yellow-orange overlapping circles.
January 23, 2018
Just ahead of the Grammys, MasterCard focuses on musicians who have overcome adversity in a new effort taglined "Start Something Priceless," an extension of its long-running
November 05, 2017
MasterCard's "Restroom For All" promoting the message of acceptance for all was named Best of Show at the Association of National Advertisers' Multicultural Excellence Awards on Sunday night, after also winning the LGBT category.
June 07, 2017
Women's soccer is getting a higher profile in the U.K. than ever before, thanks to activity around last week's UEFA Champions League Women's Final held in Cardiff.
July 29, 2015
A diehard soccer fan gets a MasterCard "Priceless Surprise" courtesy of German player Michael Ballack in this spot, part of the credit card brand's ongoing campaign that rewards its customers.
September 20, 2011
MasterCard allowed rugby fans the chance to wallow in nostalgia in the run up to the Rugby World Cup, in a social-media based campaign revisiting past matches.
September 18, 2011
MasterCard is appealing to rugby devotees by teaming up with legendary All Blacks player Wayne 'Buck' Shelford for the duration of the Rugby World Cup, now taking place in New Zealand.
July 31, 2011
MasterCard and R/GA have teamed up with Facebook Places in a challenge to find 20 decommissioned Yankee stadium seats hidden across New York City, and win VIP tickets to a 2011 Yankee Game.
July 19, 2009
Using the iPhone's GPS technology, this app lets users geo-tag their favorite spots within the tags priceless, dining, shopping, entertainment and other, and share their picks with their friends and family.