September 26, 2019
Mattel is diversifying its doll lineup once again, this time with a gender-inclusive product that puts kids in the driver’s seat when it comes to appearance.
September 20, 2019
Fisher-Price is turning to nostalgia to help reverse declining sales. The Mattel-owned brand is running its first televised brand campaign with a 60-second spot during the Primetime Emmy Awards airing Sunday on Fox.
October 11, 2018
Over the years, Mattel has attempted to broaden the image of its popular Barbie brand from that of beach-blonde babe with inhuman proportions into one that’s more inclusive, with dolls and initiatives promoting a
January 28, 2016
Today, Mattel's Barbie joins the ranks of marketers promoting the beauty and acceptance of all body types with the debut of three new dolls of different shapes and colors.
March 04, 2013
August onwards, Barbie fans will be able to buy a new type of doll, which incorporates sound-activation, LED and touch-screen technology so users can change the designs on Barbie's dress, digitally.
May 08, 2011
To remind people of the lightning fast drawing skills you need to play Mattel's game Pictionary, Ogilvy & Mather Colombia recently created this photobooth that treated its subjects to a special surprise.