McDonald's drops Big Mac and Fries NFTs—but you can't buy them
April 07, 2021
Are NFTs over yet? In the world of fast food, apparently not.
McDonald's: Introducing Crispy Chicken Sandwich
March 01, 2021
Now that McDonald’s has jumped into America's chicken sandwich craze with a new trio of offerings, it will begin airing ads that promote the sandwich while also thanking its famous fries and McRib. Oh, and napkins.
See McDonald's playful new packaging design
February 18, 2021
McDonald’s packaging has a playful new look.
Best of 2020 No. 7: McDonald's 'Favorite Meals' campaign branches out to a partnership with Travis Scott
December 18, 2020
Through New Year's Day, we'll be counting down the year's best brand campaigns and ideas.
McDonald's: Holiday Celebrity Meals
December 10, 2020
McDonald’s new holiday season campaign showcases go-to orders for the likes of Rudolph, Scrooge, Frosty the Snowman, Buddy the Elf, and, of course, Santa Claus.
McDonald's: J Balvin Dorado
November 19, 2020
First, J Balvin had his own meal on the McDonald’s menu.
McDonald's: No Logo
September 24, 2020
While McDonald’s is known for its memorable branding, ranging from its Golden Arches to its signature red and yello
McDonald's: Travis Scott Meal
September 08, 2020
The cover of Travis Scott’s 2015 album “Rodeo” was graced with an image of an action figure, an uncanny replica of the musician, standing boldly astride a toy monster truck.
McDonald’s: World Emoji Day
July 28, 2020
A campaign for McDonald's marking World Emoji Day (July 17) recreated iconic menu items like the Big Mac, a pack of fries and a Happy Meal in artwork entirely made of emoji.
McDonald's: BET Awards
June 29, 2020
McDonald’s devoted most of its media buy for Sunday night’s BET Awards to amplify the voices of Black activists, giving 13 people air time to tell their stories.
McDonald's: Global Headquarters
June 26, 2020
To remain a forward-thinking organization and retain in-demand talent, McDonald’s has made the bold decision to move its global headquarters from the suburbs into Chicago’s burgeoning West Loop.
McDonald's: Silent video
June 04, 2020
McDonald’s has long courted black customers, franchisees and restaurant employees.
McDonald's: Coronavirus Burger Puzzle
May 05, 2020
Puzzles were so popular early into people’s pandemic stay-at-home routines that retailers were selling o
McDonald's: Twitter applause
April 29, 2020
Each night, as cheers, claps and songs for healthcare workers are heard across New York City, McDonald’s is replicating the effort on Twitter with patterns of the clapping hands emoji.
McDonald's: Thank You Meals
April 21, 2020
McDonald’s is devoting its next two weeks of advertising to Thank You Meals, its new push to give free meals to first responders, and its biggest coronavirus pandemic-related marketing move to date, sending a strong signal that CO
McDonald’s typography-driven campaign reminds people of drive-thru and delivery during coronavirus
March 23, 2020
McDonald’s is promoting its drive-thru and delivery options in a video campaign reminding consumers that its U.S. restaurants are still open for business.
McDonald's: Separated
March 20, 2020
Previously, Slovenia-based creative director Jure Tovrljan reimagined the logos of famous brands including Nike,
McDonald's: Night Workers
March 09, 2020
McDonald’s champions the contributions of the "invisible" people who work through the night in a charming new spot out of the U.K.
McDonald's: MMMM
March 05, 2020
A whimsical integrated McDonald's campaign has the brand's golden arches doing double duty.
McDonald's: Famous Orders
January 31, 2020
Everyone has a go-to order at McDonald’s, even Dracula. That’s the premise of a 30-second spot set to air just before the Super Bowl.
Brian Cox waxes poetic about the Quarter Pounder in Wieden & Kennedy New York's first McDonald's ads
January 27, 2020
McDonald’s is airing six commercials during the Grammys emphasizing ingredients in one of its menu mainstays, the Quarter Pounder with Cheese.
McDonald's: Merch
December 04, 2019
McDonald’s had a hit on its hands when it quickly sold out of merchandise, such as umbrellas that look like sesame-seed buns and t-shirts that mimic red Happy Meal boxes.
McDonald's: Brand virtual reality sports activation
December 03, 2019
In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for
McDonald's: Resurrected Happy Meal toys
November 06, 2019
Starting tomorrow, parents will have extra incentive to pull into the McDonald’s drive-through.
McDonald's: Happy Meal 40th Anniversary Happy Meal toys
November 01, 2019
McDonald’s is bringing back some of its most popular Happy Meal toys in a nostalgic bid to drum up visits from families with young children—or collectors hungry to snag another Beanie Boo, Furby or Hello Kitty.