March 01, 2021
Now that McDonald’s has jumped into America's chicken sandwich craze with a new trio of offerings, it will begin airing ads that promote the sandwich while also thanking its famous fries and McRib. Oh, and napkins.
Best of 2020 No. 7: McDonald's 'Favorite Meals' campaign branches out to a partnership with Travis Scott
December 18, 2020
Through New Year's Day, we'll be counting down the year's best brand campaigns and ideas.
December 10, 2020
McDonald’s new holiday season campaign showcases go-to orders for the likes of Rudolph, Scrooge, Frosty the Snowman, Buddy the Elf, and, of course, Santa Claus.
September 08, 2020
The cover of Travis Scott’s 2015 album “Rodeo” was graced with an image of an action figure, an uncanny replica of the musician, standing boldly astride a toy monster truck.
July 28, 2020
A campaign for McDonald's marking World Emoji Day (July 17) recreated iconic menu items like the Big Mac, a pack of fries and a Happy Meal in artwork entirely made of emoji.
June 26, 2020
To remain a forward-thinking organization and retain in-demand talent, McDonald’s has made the bold decision to move its global headquarters from the suburbs into Chicago’s burgeoning West Loop.
April 29, 2020
Each night, as cheers, claps and songs for healthcare workers are heard across New York City, McDonald’s is replicating the effort on Twitter with patterns of the clapping hands emoji.
April 21, 2020
McDonald’s is devoting its next two weeks of advertising to Thank You Meals, its new push to give free meals to first responders, and its biggest coronavirus pandemic-related marketing move to date, sending a strong signal that CO
March 23, 2020
McDonald’s is promoting its drive-thru and delivery options in a video campaign reminding consumers that its U.S. restaurants are still open for business.
Brian Cox waxes poetic about the Quarter Pounder in Wieden & Kennedy New York's first McDonald's ads
January 27, 2020
McDonald’s is airing six commercials during the Grammys emphasizing ingredients in one of its menu mainstays, the Quarter Pounder with Cheese.
December 04, 2019
McDonald’s had a hit on its hands when it quickly sold out of merchandise, such as umbrellas that look like sesame-seed buns and t-shirts that mimic red Happy Meal boxes.
December 03, 2019
In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for
November 01, 2019
McDonald’s is bringing back some of its most popular Happy Meal toys in a nostalgic bid to drum up visits from families with young children—or collectors hungry to snag another Beanie Boo, Furby or Hello Kitty.