October 22, 2012
McDonald's Canada gets transparent about where its fries come from -- right off the bat, we'll tell you they're "made with real potatoes" -- in the latest film from its "
June 19, 2012
Why does McDonald's food look so good in ads (plump bun, juicy patty, leafy lettuce) and so flat in real life? Does the meat really come from tubes?
March 12, 2012
McDonald's Canadian agency Cossette created a reflective billboard, only visible at night-time, to advertise an all-night branch. By day, the board appeared white, with no message visible at all.
August 04, 2011
To promote its range of $1 drinks, McDonald's and Cossette Vancouver embedded 4,000 dollar coins in an ice sculpture at a beach party in Alberta. Customers were asked to chip away at the sculpture to get at the loonies inside.