October 23, 2019
McDonald's in France is appealing to people's nostalgia and affection for happy meals in a new ad in which a little boy uses a Happy Meal box to collect things he loves.
February 05, 2019
Photographer Roberto Badin (whose work includes "Inside Japan") helped create a new print campaign for McDonald's France that features beautiful images of a rain-drenched Pa
February 25, 2016
Since Burger King returned to France in 2013, the brand's marketing has revolved around campaigns that highlight the opening of every new restaurant by capitalizing on the scarcity of its locations.
May 22, 2014
McDonald's has released an outdoor campaign across Paris in which six of its best-known products -- Big Mac, Fillet-o-Fish, Fries, Cheeseburger, Chicken Nuggets and Sundae -- are simply depicted as brightly colored pictograms, with no other logo o
March 04, 2012
McDonald's France and agency BETC gave passers-by in Parisian district La Defense the opportunity to have their photo taken and integrated into the brand's outdoor print campaign on February 24th.