These McDonald's ads show just how much you care about your takeout during the pandemic
November 19, 2020
With dine-in restaurants currently closed in France, which is now likely to be
McDonald's: No Logo
September 24, 2020
While McDonald’s is known for its memorable branding, ranging from its Golden Arches to its signature red and yello
McDonald's: Childhood is inside
October 23, 2019
McDonald's in France is appealing to people's nostalgia and affection for happy meals in a new ad in which a little boy uses a Happy Meal box to collect things he loves.
McDonald's: Open Late
September 17, 2019
McDonald's France is reminding consumers it's open late in a new campaign highlighting the role it plays in nightlife.
McDonald's: The Right Way
July 29, 2019
McDonald's won industry plaudits, including a Cannes Outdoor Grand Prix, for its 2018 campaign using the Golden Arches to create directional s
McDonald's: McDelivery
February 05, 2019
Photographer Roberto Badin (whose work includes "Inside Japan") helped create a new print campaign for McDonald's France that features beautiful images of a rain-drenched Pa
McDonald's: Big Mac Timeless
November 16, 2018
McDonald's has been celebrating the 50th anniversary of the Big Mac all year, and the work just keeps on coming.
Empty Packaging Posters
October 20, 2017
TBWA/Paris has done a great job in recent years of making beautiful ads for McDonald's in France that make art out of promoting fast food.
The Directional Billboard
February 25, 2016
Since Burger King returned to France in 2013, the brand's marketing has revolved around campaigns that highlight the opening of every new restaurant by capitalizing on the scarcity of its locations.
Pictograms
May 22, 2014
McDonald's has released an outdoor campaign across Paris in which six of its best-known products -- Big Mac, Fillet-o-Fish, Fries, Cheeseburger, Chicken Nuggets and Sundae -- are simply depicted as brightly colored pictograms, with no other logo o
Come As You Are Portraits
March 04, 2012
McDonald's France and agency BETC gave passers-by in Parisian district La Defense the opportunity to have their photo taken and integrated into the brand's outdoor print campaign on February 24th.