December 10, 2020
DIY hairstyling has become a necessity in the pandemic, and now McDonald's is giving people a helping hand with a virtual barber shop. The only thing is, it requires you to have your hair cut in the shape of the Golden Arches.
September 28, 2020
In Sweden, McDonald’s has said farewell to latex balloons in its restaurants as part of its efforts to reduce single-use plastics and waste.
October 03, 2019
It's a year since McDonald's launched its McDelivery takeout service in Sweden, and to promote it further, the fast feeder is taking on some of its local rivals in a very direct way.
September 19, 2019
McDonald's is promoting its Big Mac Bacon in Sweden with a campaign in which famous artworks get an added strip of bacon.
September 03, 2019
In Sweden, McDonald's is catering to the growing numbers of electric car drivers by turning its classic Golden Arches restaurant signs into signposts letting people know where they can charge their vehicles.
June 07, 2017
Sweden scrapped youth military service in 2008 in favor of a professional army. Now, McDonald's is playing on that in a campaign that, as the country's biggest youth employer, compares working there to a kind of national service.
March 24, 2015
The Big Mac is the most popular hamburger in Sweden, apparently -- so McDonald's has decided to offer all those who love it so much the chance to have it on their beds, walls and even their dogs.
August 26, 2014
Hungry teens and young adults enjoying the parks and summer concerts in Stockholm -- but short on cash -- scored with this campaign for McDonald's out of DDB Stockholm.
February 05, 2014
McDonald's has been highlighting its prices in Sweden with a billboard that physically straddles the border with neighboring Norway -- and points out the differential in the cost of a Big Mac between the two countries.