A wind turbine becomes the Mercedes logo in the brand's cinematic sustainability spot
March 26, 2021
A new global campaign from Mercedes-Benz celebrates harnessing the power of the wind, something that the brand, in designing cars, has traditionally fought.
Mercedes-Benz: Valet Guys
March 24, 2021
Your worst fears about what valet parking guys get up to with your car are revealed in a new spot from Mercedes-Benz—but their days of fun are numbered.
Mercedes: In-Drive Safety feat. Jane Lynch
December 14, 2020
It’s a constant challenge for auto marketers: how do you plug in-car features without boring people to death?
Mercedes: Blowfish
September 25, 2020
It's unusual, but not unheard of, for a car ad not to feature a single motor vehicle. But a new spot from Mercedes-Benz in Europe features a particularly unusual metaphor for a safety feature.
Mercedes-Benz: Enjoy Electric
December 02, 2019
Mercedes-Benz is targeting a young audience with a campaign to promote its first electric SUV, the EQC that features Grammy award-winning singer The Weeknd.
Mercedes-Benz: Play By Your Rules
May 10, 2019
Buying a sporty car has always been thought of as the emblem of a mid-life crisis. But in a new global campaign by Mercedes-Benz, promoting its CLA Coupé, the epiphany comes when a jaded thirty-something guy meets a teenage version of himself.
Mercedes-Benz: Bertha Benz
March 07, 2019
Mercedes-Benz is delving into its past for International Women's Day with a cinematic global spot that recreates a pioneering journey made by Bertha Benz, wife of founder Carl Benz.
Mercedes-Benz: In the Long Run
December 04, 2018
A teenage girl refuses to watch her mother compete in a triathlon in a new film promoting Mercedes-Benz's new GLE SUV--but it's not until later in the film that we find out why.
Painted With Love
June 28, 2017
Marking its sponsorship of Toronto Pride, Mercedes-Benz has created a moving short documentary that features an artist creating a mural for the LGBTQ2 community.
Start a family
March 06, 2017
Mercedes-Benz's new series of startlingly introspective films might get you really thinking about where life has taken you so far.
Snow Date
November 22, 2016
Mercedes is aiming to build a more emotional connection with its customers in its latest spot, a romantic winter's tale in which a teenage boy is determined to make his movie date with his girlfriend, despite a blizzard raging outside.
Timeless
August 25, 2016
As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game's all-time greats in a humorous ad campaign. "Timeless" features the Mercedes SL and Roger Federer -- in multiple forms.
a journey fortwo
November 23, 2015
See the Instagram story of @fortwo_jake and @fortwo_jill. Line up two phones, and scroll to see the journey unfold.
Fable
January 26, 2015
Mercedes' Super Bowl spot is a reimagined, animated version of "The Tortoise and the Hare" -- a cute re-telling with an appropriately motor-related twist.
A Fistful of Wolves
January 15, 2015
You might expect and explosion of gloss, pomp and self-involvement when you merge fashion with cars, but this film from Mercedes, to promote its sponsorship of Berlin Fashion Week, is everything but.
The Transportable Banner
November 17, 2014
To promote a very spacious car using a rather less spacious medium, BBDO came up with the 'Transportable Banner'.
Vanapalooza: The History of the Van
October 07, 2014
A cute, funny animated trip through the history of America's boxy hero -- the van.
Mario
May 30, 2014
From Japan, home of the wacky, the weird and the downright innovative, comes this commercial for Mercedes-Benz, which promotes a new tie-up between the automaker and Nintendo
The Mercedes-Benz Surfboard for Garrett McNamara
February 28, 2014
Mercedes-Benz exclusively developed a unique surfboard for legendary big wave rider Garrett McNamara's quest to break his own world record in Nazaré.
Roadtrip
February 19, 2014
Mercedes Benz released on its website today a cool action-inspired story for the promotion of its vehicle, the GLA200 CDI 4MATIC.
Defying Death Valley
February 04, 2014
The definitely dating, maybe engaged celebrity couple Diane Kruger and Joshua Jackson recently took what could have been a roadtrip to hell, courtesy of Mercedes-Benz.
Sound With Power
October 29, 2013
In Sound With Power, Mercedes-Benz lets users create their own audio mashups using a Mercedes E 63 AMG engine's roar as the starting point.
Magic Body Control
September 25, 2013
When you move a chicken around, it doesn't move its head -- mostly because it lacks the same ocular system that humans do, which lets us see objects in a stationary way even if our bodies move.
The Monolith
September 20, 2013
CLM BBDO and Wanda director Wilfrid Brimo were behind "The Monolith," a fantastic new film that shows the bizarre creation story behind the Mercedes Concept GLA.
Soul -- Super Bowl XLVII
January 29, 2013
Guess Kate Upton wasn't going to be the main attraction of Mercedes-Benz' Super Bowl ad, which was released today.