February 16, 2021
A team of cranky, disgruntled Cupids make for hilarious office comedy in this unusual promotion for the third installment of Netflix’s popular teen romantic comedy franchise “To All the Boys,” starring Lana Condor and Noah Centineo.
November 21, 2019
Talk about marketing multitasking. In his latest ad appearance, Ryan Reynolds pitches three products at once—his new Netflix movie, a Samsung TV and Aviation Gin.
September 26, 2019
To introduce and build awareness surrounding the latest Netflix original series ‘Narcos,’ we set out to build a comprehensive social campaign to bring the show to life online.
July 12, 2019
What at first glance seems like a typical story of a grumpy teenager learning to appreciate time with his mother quickly becomes a hunt worthy of “Where’s Waldo.” The latest campaign for Netflix and French company Bouygues Telecom is replete with
Best of 2019: Netflix transformed a Baskin-Robbins store into 'Stranger Things' ice cream parlor Scoops Ahoy
July 03, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists. Best of 2019
March 01, 2019
Nigerian-American actress Uzo Aduba fronts a new ad for Netflix touting how the streaming platform “makes room” for the kinds of stories that don't always find their way in Hollywood--like those around women and other underserved communities.
July 17, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design and Digital/Integrated.
November 02, 2017
Los Angeles takes the Day of the Dead seriously, so Netflix gave residents of America's entertainment capital five altars dedicated to characters who were killed off in five popular Netflix series. Spirits are welcomed back on Nov.
September 08, 2017
Netflix's "Narcos" is highlighting its Season 3 storyline, which tells the story of the rise and fall of cocaine kings the Cali Cartel, with a guerilla marketing campaign designed to grab people's attention in exactly the kind of locations they'd
February 17, 2017
In Netflix's billboards for its zombie-themed show "The Santa Clarita Diet," lead actress Drew Barrymore literally climbs out of the ads and into neighboring ones, where she starts devouring their occupants.
October 28, 2016
It seems Netflix is encouraging you to go as "anti-social" for Halloween. Its latest build-at-home hack device is a doorbell created especially for Trick-or-Treaters -- so you don't have to deal with them and carry on with your binge watching.
September 21, 2016
Although Netflix only earned nine Emmys this year following its impressive record-breaking count of 54 total nominations, it made a different kind of noise on one of Hollywood's biggest nights with a new ad that pays homage to strong women, specif
September 21, 2016
Although Netflix only earned nine Emmys this year following its impressive record-breaking count of 54 total nominations, it made a different kind of noise on one of Hollywood's biggest nights with a