July 25, 2019
When she was just 16 years old, Sydney McLaughlin competed in the 400m hurdles at the Summer Olympics in Rio de Janeiro. She set an NCAA and SEC record in the event last year, and went pro in October. Now she’s preparing for the U.S.
September 15, 2015
New Balance is appealing to frustrated Canadian sneakerheads with this online film in which it gives everyone in Canada a new pair of shoes. If you're wondering how it can afford to do that, read on.
July 01, 2013
Just in time for the 4th of July, New Balance launched its new series of ads today called "Our U.S. Factory Workers vs. Their U.S. Factory Workers," which really is exactly what it sounds like.
August 14, 2011
To launch its first flagship store in New York City, New Balance is asking runners to hunt virtual batons for a chance to win some shoes (and maybe $20,000.) The promotion requires you to download the
February 27, 2011
New Balance's first TV work from Arnold Worldwide reminds us that running is above all, an athletic endeavour. A racetrack is built from scratch for a race, emphasizing that 'excellent is built from the ground up'.
September 14, 2009
In its inaugural effort for New Balance, Mother New York created 480 unique films and shot 480 Polaroids to promote each one of the 480 pairs in the brand's limited edition 574 Clips line.