We Who Reign

March 27, 2018

Caps are crowns and a concrete jungle is the kingdom in New Era's new campaign, the hatmaker's first from 72andSunny. Timed to coincide with the start of Major League Baseball season, "We Who Reign" debuts on Thursday.

Here's to Firsts

April 14, 2013

New Era doffs its hat to the man who knew what it meant to be first in a serious new commercial for the brand.

Chicago v. Chicago Round 2

May 22, 2012

What would Nick Offerman do for a Chicago Cubs World Series Win? Turns out he would give up deep dish pizza, take a dip in Lake Michigan in December, and many, many other things.

Chicago vs. Chicago Round 1

April 08, 2012

The Brooklyn Brothers and New Era have retired Alec Baldwin and John Krasinski for a new rivalry, this time, one that takes place within the same city of Chicago.

The Odd Couple

September 21, 2011

In the final chapter of John Krasinski and Alec Baldwin's New Era showdown from The Brooklyn Brothers (who, coincidentally, happen to be celebrating their 10th birthday today) the competition heats up with threats of deportation and a very serious

On the Lam

August 28, 2011

In The Brooklyn Brothers' latest episode of New Era's famous fan showdown, directed by Bryan Buckley, Alec Baldwin attempts to John Krasinski, along with everyone at Fenway cry, to incendiary effect.

Put Your Thinking Cap On

August 22, 2011

Baseball cap maker New Era has launched a contest to see who can design the most outrageous cap.

Jumbotron John

August 07, 2011

Alec Baldwin plays kinky with John Krasinski in The Brooklyn Brothers' latest installment of the New Era showdown.

Bryan Buckley on the Making of "One Hitter"

June 05, 2011

Dog

June 05, 2011

A dog becomes the latest forum for Baldwin and Krasinksi's MLB rivalry in The Brooklyn Brothers' latest spot in the New Era campaign.

One Hitter

May 12, 2011

Baldwin and Krasinski come to blows in the latest installment of the New Era campaign based on the MLB's classic rivalry.

Philadelphia

April 07, 2011

Cap giant and official MLB headwear supplier New Era and The Brooklyn Brothers explore the depths of the rivalry between the Boston Red Sox and the New York Yankees through two famous fans, John Krasinski and Alec Baldwin.