New York Lottery: The Multiplier
January 11, 2021
The New York Lottery is promoting its "X Series" of scratch offs with a humorous new ad that highlights how it offer multiple chances to win, by way of a home inventor whose experiment goes horribly wrong.
New York Lottery: All Aboard
October 05, 2020
For its first major campaign since COVID-19 sent the country into quarantine, the New York Lottery brings artful depictions of the state’s landmarks to both its tickets and advertising.
New York Lottery: Special Delivery
November 27, 2019
Woodland creatures come to the rescue of a park ranger who loses a lottery scratchcard in a charmingly whimsical ad from the New York Lottery promoting its seasonal Scratch-Off Games.
New York Lottery: Black Titanium
October 15, 2019
If the name “Black Titanium” conjures images of superheroes or memories of that one Sia song from 2011, you’re not alone.
Medieval
October 16, 2017
The New York Lottery is promoting the one in nine odds of its daily draw game, Take 5, with a new spot in the style of a Hollywood medieval epic (think "King Arthur" or similar) but with a Monty Pythonesque twist.
Cash Court
March 29, 2017
To promote Champions of Cash, a new 3D scratch-off game that allows New Yorkers to play immersive sports in 3D on their phone, the New York Lottery surprised players at a neighborhood basketball court with a hoop that "rained" money.
Have Fun For Life
January 18, 2017
A man gets to better enjoy his time now that he doesn't need to work after winning the lottery.
Give Back
January 09, 2017
At first, this ad seems like a celebration of the joys that come from spending time with man's best friend.
Bat Man
November 02, 2015
The New York Lotto's latest campaign affectionately highlights some of the eccentric habits of wealthy New Yorkers -- all in order to show you that you'd make a "better rich person."
Toast
January 06, 2014
We hear a lot about "some guy called Steve" in the latest spot for the The New York Lottery from DDB New York.
Cloned
July 31, 2013
The New York Lottery's "Pay Me!" game, which launches today has 12 chances to win up to $1 million -- it's like an extra payday.
Get an Extra Payday
July 31, 2013
The New York Lottery's "Pay Me!" game, which launches today has 12 chances to win up to $1 million -- it's like an extra payday.
Survey Says
March 03, 2013
The game that you only watch when you're stuck at home sick on a weekday is being turned into a scratch-off game by the New York Lottery, and DDB New York uses a "Family Feud" theme for two new spots to promote it.
Office (Family Feud)
February 28, 2013
The game that you only watch when you're stuck at home sick on a weekday is being turned into a scratch-off game by the New York Lottery, and DDB New York uses a "Family Feud" theme for two new spots to promote it.
Invasion
February 03, 2013
DDB New York (our Agency to Watch this year) returns with a couple of new executions for its "Yeah, That Kind of Rich" campaign for
Writer's Room
February 03, 2013
DDB New York (our Agency to Watch this year) returns with a couple of new executions for its "Yeah, That Kind of Rich" campaign for
Cash Kaleidoscopes
October 03, 2012
DDB New York created an outdoor and print campaign for the New York Lottery that creates a "cash kaleidoscope" out of a pattern of dollar bills.
You Shop
August 15, 2012
There are some people who are so rich they can't think of enough ways to use their money.
Butler
August 15, 2012
There are some people who are so rich they can't think of enough ways to use their money.
Banks Ask You
August 15, 2012
There are some people who are so rich they can't think of enough ways to use their money.
Dollar Type 'Making Of'
August 13, 2012
The making of DDB New York's bill-themed ads for the New York Lottery, continuing on the theme of "Yeah, That Kinda Rich."
Zombies
June 28, 2012
DDB NY taps into the growing popularity of all things zombie with this Jim Jenkins-directed spot for New York Lottery's Mega Millions.
The Million
May 13, 2012
DDB NY brings back 'Little Bit of Luck,' a character created for the Lottery's Take 5 game back in 2008.
Scratcher
May 13, 2012
DDB NY features a compulsive scratcher that finds a good use for her itching habit, in this commercial for the New York Lottery.