October 12, 2020
Last night, the Los Angeles Lakers clinched their 17th NBA Championship—a bright spot in a year of extreme upheaval from the coronavirus pandemic and the racial injustice that continues to plague the country.
April 16, 2019
Nike pays tribute to Dirk Nowitzki, the highest-scoring European in the NBA, as his career comes to a close by turning his story into a comic book and animation.
December 29, 2015
Kobe Bryant, Elena Delle Donne, Anthony Davis, Kevin Durant, Paul George, Kyrie Irving and LeBron James all take part in this five-minute basketball film from Nike that debuted on Christmas Day.
May 02, 2014
The Lakers' Kobe Bryant and Nike Basketball recently tweeted out this Vine, showing the NBA star spinning a basketball, which then transforms into a Nike soccer ball and then
June 21, 2012
Right after the Miami Heat and LeBron James won the title at the NBA Finals last night, Nike Basketball aired this ad, which showed the intertwined fates of the NBA championship ring's maker and the basketball star.
January 30, 2011
The second trailer for the upcoming Black Mamba film, directed by Robert Rodriguez and starring Bruce Willis, Danny Trejo and Kanye West. The film, supporting the Nike Zoom Kobe VI debuts during the NBA All-Star weekend.
January 25, 2011
An online image of Kobe Bryant will transform into a black mamba once enough fans are tweeting about him – emulating his nickname and ability to strike without warning on court.