Nike celebrates Lakers' 17th NBA Championship with bittersweet ad of loss and triumph
October 12, 2020
Last night, the Los Angeles Lakers clinched their 17th NBA Championship—a bright spot in a year of extreme upheaval from the coronavirus pandemic and the racial injustice that continues to plague the country.
Nike: Mamba Better
August 24, 2020
Nike dropped a powerful new spot honoring the late Kobe Bryant last night, as it launches “Mamba Week” on what would have been the basketbal
Nike: Dirk Nowitzki the Maverick
April 16, 2019
Nike pays tribute to Dirk Nowitzki, the highest-scoring European in the NBA, as his career comes to a close by turning his story into a comic book and animation.
Bring Your Game
December 29, 2015
Kobe Bryant, Elena Delle Donne, Anthony Davis, Kevin Durant, Paul George, Kyrie Irving and LeBron James all take part in this five-minute basketball film from Nike that debuted on Christmas Day.
Kobe Football Spin
May 02, 2014
The Lakers' Kobe Bryant and Nike Basketball recently tweeted out this Vine, showing the NBA star spinning a basketball, which then transforms into a Nike soccer ball and then
The Ring Maker
June 21, 2012
Right after the Miami Heat and LeBron James won the title at the NBA Finals last night, Nike Basketball aired this ad, which showed the intertwined fates of the NBA championship ring's maker and the basketball star.
The Black Mamba
February 21, 2011
Nike's Black Mamba film, starring Kobe Bryant, made its debut at the NBA All Star Weekend.
Black Mamba Trailer 2
January 30, 2011
The second trailer for the upcoming Black Mamba film, directed by Robert Rodriguez and starring Bruce Willis, Danny Trejo and Kanye West. The film, supporting the Nike Zoom Kobe VI debuts during the NBA All-Star weekend.
Black Mamba website
January 25, 2011
An online image of Kobe Bryant will transform into a black mamba once enough fans are tweeting about him – emulating his nickname and ability to strike without warning on court.
Black Mamba Trailer
January 24, 2011
Kobe Bryant faces Bruce Willis and Danny Trejo in The Black Mamba, a film premiering on Nike Basketball's Facebook page during NBA All-Star weekend.