April 27, 2020
Old Spice is rarely serious, but it got that way as it joined a host of other brands and BET network in a campaign to provide financial, educational and community support to fight COVID-19 in black communities.
February 20, 2020
Old Spice directs our attention to hair—long, thick and flowy manes straight out of the ‘70s—in a new series of ads from Wieden & Kennedy Portland.
January 22, 2020
Procter & Gamble Co. is bringing back Isaiah Mustafa—a.k.a. the Man Your Man Could Smell Like—alongside his “son” as Old Spice celebrates the 10th anniversary of its iconic campaign with new TV, digital, social and event effort.
July 24, 2019
Old Spice is following a host of competitors and Procter & Gamble Co. sibling Gillette with ads that aim to make its customers better men—albeit with a liberal dose of over-the-top irony from Wieden & Kennedy.
September 25, 2018
Old Spice is promoting its products for beards with the help of two famously bearded NFL players and brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs.
November 22, 2017
Old Spice is getting in on the craze for Yule Log videos that's taken off in recent years with one of its own-- an hour-long film starring Terry Crews as an exploding yule log.
August 08, 2017
Fancy yourself as the next Isaiah Mustafa or Terry Crews? Perhaps you could be, because Old Spice is holding auditions, and not just for an ad -- for a movie.
February 13, 2017
In order to help guys figure out the do's and don'ts of Valentine's Day, it's inviting them to control a real date live, on Facebook Live today, to see how they'd shine -- or how'd they totally screw it up.
September 13, 2016
The new most interesting man in the world may actually be Von Miller, the Denver Broncos linebacker and new NFL Old Spice guy making his commercial debut today in spots from Wieden & Kennedy, Portland.
June 27, 2016
Old Spice is promoting two new deodorants, "Swagger" and "Desperado," with some fresh heroes, and a slightly different creative approach. But never fear, the ads haven't lost the surreal comedy that makes them unique.
May 17, 2016
Old Spice has tapped into the trend for mapping runs and sharing them on social media with a fun mobile campaign that encourages people to go out and draw a picture with their run to win a prize.
January 06, 2016
Launching its new Hardest Working Collection line of anti-perspirants and body washes, Old Spice introduces a new character -- the Legendary Man -- and has a great time spoofing pretentious fragrance ads.