June 15, 2020
Procter & Gamble Co. is backing a new campaign to address the fact that Hispanics are disproportionately on the front lines of the pandemic—both as workers and casualties of the economic fallout.
March 02, 2017
Procter & Gamble Co. is tying its brands' efforts against gender bias together in a new corporate #WeSeeEqual digital campaign linked to International Women's Day coming March 8.
May 28, 2015
This funny campaign from Argentina, for P&G dishwashing liquid brand Magistral, promotes the "therapeutic" properties of washing the dishes, with the idea that the household chore can trigger some amazing brainwaves.
January 29, 2015
Time to pull out the tisseus again. It looks like P&G's Pampers just created a new holiday we think would be worth celebrating around the world, in this tear-inducing new documentary created out of Beacon/Leo Burnett Tokyo.
May 13, 2014
The average detergent ad strives to show the whitest whites and most vibrant colors to demonstrate how effective it is. But is there anything purer than a crisp white [insert clothing item]?
May 08, 2013
P&G builds on the "mom-entum" from the Olympics with a new film out of Wieden & Kennedy Portland that is part of the company's "Thank You, Mom" campaign.