Pedigree's sweet ads recognize how dogs have helped us through lockdown
March 25, 2021
We recently hit the year-long mark of life under lockdown, and to commemorate the moment, Pedigree Latin America and BBDO Mexico created this clever campaign that pays homage to those who have helped many of us endure such trying times—our dogs.
Pedigree invites prospective pet owners to 'interview' shelter dogs in Clubhouse
March 24, 2021
Early on in the pandemic last year, Mars pet food brand Pedigree ran a canine adoption campaign where it let potential owners "interview" dogs on
Pedigree: Dogs on Zoom
May 11, 2020
With quarantine and social distancing making it difficult for animal shelters, Pedigree is doing its bit to bring some of the video technology we've become reliant on the world of dog adoption.
Pedigree: Season of Good Dog
November 15, 2018
It's not just all about the human family this holidays; dogs are finally getting a look-in on the holiday season in advertising.
Adoptable Facebook Mask
October 10, 2017
They say dogs always look like their owners, and now you can choose a pooch that looks a bit like you--in a doggy mask.
Pick Me
April 28, 2017
We're all familiar with the kind of animal shelter ads that show people picking out sad-looking dogs from cages.
Howe's Dog
April 21, 2017
Mars Petcare brand Pedigree's "Feed the Good" campaign is now digging into history to show how dogs bring out the best in people. A moving film from BBDO New York and directed by Biscuit Filmwork's Noam Murro recreates an obscure U.S.
Child Replacement Program - Trophy
March 20, 2017
Pedigree is targeting empty nesters in New Zealand with its adoption program in a truly hilarious and original way, encouraging them to replace their grown-up kids with a dog.
A Vote for Good
November 04, 2016
During this crazy election season that seems to have divided the country, dogs serve as a perfect reminder of what really matters, in this touching experiment from Pedigree and BBDO New York.
Dark to Light
October 10, 2016
Pedigree continues its "Feed the Good" campaign, which explores how pets can bring out the positive in our lives, with a dramatic film about a s
The First Meeting
May 09, 2016
Proximity BBDO Mexico captures the age-old tale of man's best friend for Pedigree.
Hearts Aligned
May 06, 2016
Pedigree demonstrates not only that dogs have a calming effect on their owners, but that it works the other way around too, in this fascinating experiment from Australia.
By My Side
April 21, 2016
Pedigree tells the touching true story of a wounded veteran and his dog in this mini documentary created by BBDO New York.
A Dog's Story
April 11, 2016
Mars-owned petfood brand Pedigree has developed an app aimed at kids that helps them to understand how to behave around dogs.
The Posting Tail
April 07, 2016
Social media gives us a peek into the lives of our family, friends and even those we don't give a damn about, but what if our pets could post updates on themselves too?
Lost
May 29, 2015
In a German print campaign promoting the adoption of dogs from shelters, Mars-owned pet food brand Pedigree turned the traditional "lost pet" poster into flyers of "lost" humans -- lost because they need the company of a dog.
The Walk
May 29, 2015
In this latest spot for Pedigree, created out of BBDO, New York and directed by Park Pictures' Lance Acord, dogs don't just offer companionship. Apparently, they can help cure society's ills.
First Days Out
May 07, 2015
This uplifting film from Pedigree and Almap BBDO follows the story of two prisoners who are released from jail.
Pedigree Found
April 14, 2015
Pedigree and Colenso BBDO, New Zealand have made the "Lost Dog" poster work a whole lot faster, with the help of some Google tech.
Who Saves Who
May 14, 2014
A man has a heart to heart with his (adorable) pet collie in this charming commercial from BBDO Mexico for Pedigree.
Transformation
March 25, 2014
In an interactive experience, Pedigree uses time lapse photography to show how a consistent diet of good food and care can transform shelter dogs into healthy, happy
Poop Bags Transit Shelter
March 22, 2012
Bus shelters-so hot these days. They dispense everything from music, cake and now, poop bags!
As Time Goes By (3)
April 26, 2011
This print campaign out of Lew Lara TBWA for Pedigree's adoption drive shows how the longer a shelter dog waits to be adopted, the harder it becomes for him to find a home.
As Time Goes By (2)
April 26, 2011
This print campaign out of Lew Lara TBWA for Pedigree's adoption drive shows how the longer a shelter dog waits to be adopted, the harder it becomes for him to find a home.
As Time Goes By
April 26, 2011
This print campaign out of Lew Lara TBWA for Pedigree's adoption drive shows how the longer a shelter dog waits to be adopted, the harder it becomes for him to find a home.