January 02, 2020
Pepsi is known for memorable taglines, from “Taste of a New Generation” to “Joy of Pepsi.” But lately, the soda’s catchphrases have been pretty forgetful—mostly because it hasn’t stuck to a single line in ads.
September 04, 2019
Pepsi is reaffirming its commitment to the National Football League, renewing its Super Bowl halftime sponsorship deal, while launching a new campaign today that includes a tie-in to NBC’s “Sunday Night Football.”
May 20, 2019
Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its marketing spending in search of a sales comeback.
January 23, 2019
Cardi B is not expected to be in the Super Bowl halftime show, but she did make it into Pepsi's ad. The soda brand confirmed today that the hip hop star will appear along with Steve Carell in its spot for the Big Game.
January 09, 2019
Pepsi is retiring its 7-year-old global tagline, "Live For Now," in favor of "For the Love of It"—a new campaign that includes a jingle by the Simon Fuller-backed international pop group Now United.
February 01, 2018
Pepsi is going "Back the the Future" with its 2018 Super Bowl ad, which takes a quick spin through decades of the brand's brushes with pop culture, ranging from the DeLorean time machine that one-time Pepsi endorser Michael J.
April 26, 2016
For Pepsi, short is sweet when it comes to ads, which is why the brand is taking the unusual step of running five-second TV ads to support the cola's new emoji-designed bottles. See examples of the 5-second ads above.
February 19, 2016
Love them or hate them, emojis are not going anywhere anytime soon because marketers just can't seem to get enough of them. Witness Pepsi, which is the latest big consumer brand to make the wordless icons the centerpiece of a campaign.