December 03, 2018
Multinational technology company Philips, known for its developments in healthcare, lifestyle and lighting, has turned to its most famous asset--the light bulb--to solidify its brand identity.
April 30, 2018
Philips engineered a fun stunt at Amsterdam's Rijksmuseum recently as part of a campaign to promote its juicers, highlighting the role fruits and vegetables play in our lives.
June 18, 2016
Ogilvy & Mather London's "Breathless Choir" for Philips won the Grand Prix in the pharmaceutical category at the Cannes Lions International Festival of Creativity on Saturday, as Lions Health kicked off a big week for advertising with wins for
April 20, 2015
To introduce its Click & Style electric shaver to the Nordic markets, Philips came up with a new gimmick to stand out on social media -- the world's "first online shaving." Swedish agency Edelman Deportivo arranged the campaign, which sees a Y
September 15, 2014
Philips is hoping to change the way we think about light bulbs with this fun new film, which fast-forwards us through the century-plus since the first incandescent bulb was introduced.
December 23, 2013
Everyone knows that repeatedly hitting the "snooze" button on your alarm clock is bad for you. Not only does it increase your chances of getting fired, it also wreaks havoc on your health and sleep habits.
November 04, 2013
Photography featuring a basic contrast of light and dark, within natural settings, shows the power of Phillips LED torches in this award-winning print campiagn out of Ogilvy India.
August 28, 2013
Philips is hoping to appeal to the younger, 18-to-24-year old set with its own brand of listening gear, the Citiscape Headphones -- and a decidedly retro-cool digital campaign that mashes up music video and video game.
June 26, 2013
iPods are great, but you can't rest your beer on one of them. Philips and Ogilvy London partner with bars in the U.K. and Germany to turn pub tables into music destinations, in a new campaign targeted at people between the ages of 18 and 24.
September 03, 2012
Philips worked with Tribal DDB, songwriter and producer Washed Out, Stinkdigital London and Swedish film director Gustav Johansson on The Sound of Creation, an interactive
May 28, 2012
How do you even start to sell male grooming kits for facial hair in a country where almost everyone is clean-shaven? This was the problem faced by Philips in Taiwan.
April 23, 2012
The Dept of Energy's L-Prize winning 20-year Light Bulb went on sale in the U.S. on Sunday. The bulb, developed by Philips, won the top prize at a DOE contest for developing alternative light sources last year.
January 24, 2012
In Korea, Philips used social media to generate interest in its AirFryer product, an oil-free method of deep frying, and convince skeptical consumers that it really did work.
November 01, 2011
Phillips gives homes a light makeover, or 'lightover', to show the possibilities of lighting, as part of an integrated campaign through DDB Amsterdam and Tribal DDB Amsterdam,
September 25, 2011
Philips is looking for people who just can't get out of bed in the morning, in a new integrated campaign for its Wake Up Light, which simulates natural sunlight.