August 02, 2020
Sports drink marketing has gone soft, presenting a sanitized version of competition that looks nothing like what our audience experiences on the court and sees in their feeds.
July 09, 2019
As brands capitalize on the success of the USWNT's success in the Women's World Cup, Powerade was one of the quickest to react, putting up a street mural in L.A. to commemorate the team by Sunday night.
April 20, 2016
As the world gears up for the Rio Olympics, Olympians Claressa Shields (women's boxing), Lopez Lomong (men's track & field, 1500m) and Olympic hopeful Shakur Stevenson (men's boxing) are the latest athletes to appear in Powerade's "Just a Kid"
March 03, 2015
Powerade charts the journey of NBA player Derrick Rose in this powerful and poignant spot, set to vocals from Tupac Shakur and filmed in the Chicago streets where Rose grew up.
October 18, 2013
Powerade teams up with LeBron James and Wieden & Kennedy for a 53-minute long film that painstakingly shows the typical workout routine for the basketball star. But don't you dare try and skip it -- life doesn't work that way.