New Chapter: Carefully crafted, Vermont-grown wellness
February 03, 2021
A Procter & Gamble company, New Chapter has been focused on health for people and planet for over 35 years.
Procter & Gamble: Emotions
December 17, 2020
Procter & Gamble Co. is pledging to do 2,021 good deeds in 2021 as it consolidates a wide range of COVID-19 relief, social justice and other charitable acts into its "Lead with Love" campaign via a new ad from Dentsu McGarrybowen.
P&G: The Choice
June 11, 2020
Procter & Gamble continues its “Take on Race” initiative with an introspective call to action aimed at people who don’t usually speak up about systemic racism and police violence.
Best of 2019: P&G goes from ‘The Talk’ to ‘The Look’ to illustrate the unconscious bias that plagues black men
June 26, 2019
On Creativity through New Year’s, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com on January 1 for the full lists. Best of 2019
The Talk (Full Length)
June 22, 2018
Yeah, it's another Tide ad award. And that's no surprise. A Cannes Lions Film Grand Prix went to the four-spot Procter & Gamble Co.
Strong
April 27, 2016
Procter & Gamble Co. is back in the games with its latest "Thank you, Mom" ad from Wieden & Kennedy, continuing a six-year run with a two-minute film portraying the strong mothers behind Olympic athletes.
#TogetherAgainstLeaks
May 12, 2015
The leak of intimate photos and videos can undermine the self-esteem of any woman. That's why Always launched the campaign #TogetherAgainstLeaks.
Ariel: Suarez
February 15, 2015
The hardest kind of stain is one made on a person's reputation. But chances are if you use Ariel you might just be able to stay unstained.
Aid Couture
May 22, 2014
See how P&Gs Aid Couture by Leo Burnet Manila converts fashion to food, water and medicine for calamity victims in the Philippines.
Capital Clean Up
March 11, 2012
Procter & Gamble is linking with London's Mayor, Boris Johnson, on a series of branded events to 'clean up the UK's capital' ahead of this summer's Olympic Games.
What I See
May 01, 2011
Following on the success of the agency's Thank You Mom campaign that ran during the Vancouver Olympics, Wieden + Kennedy launches a new P&G for the Special Olympics.
Hanging
May 27, 2009
This series of ads for clothing detergent parody inmate torture with the mistreatment of garments. Are they in bad taste? Or is anything fair game in advertising?