November 21, 2011
Snowflakes meet bubbles in this year's projection mapping spectacular for Saks' Fifth Avenue flagship store, created by Iris. The light show launched November 21 with a performance by the American Ballet Theater and will run till January 6.
November 22, 2010
Saks Fifth Avenue is giving holiday shoppers a little snowy and bubbly treat on the facade of its flagship building in New York City. The two-minute, large scale 3D video projection will play on the storefront every 15 minutes through January 6.