Smirnoff: Not so silent night

May 28, 2020

To kick off the Holiday season with fun and mischief, Smirnoff out of 72AndSunny chose Ace Norton to direct their new Holiday campaign that stars one of the most influential LGBTQ advocates, Laverne Cox.  

Smirnoff: Infamous since 1864

October 15, 2019

Smirnoff's first global advertising campaign in 25 years mines the brand's history as an edgy, even contraband product, featuring the tagline "Infamous since 1864." It kicks off with a fast-paced blockbuster that takes us on a decades-long journey

Cheers to Canada

October 16, 2017

As Canadians celebrate their Thanksgiving and prepare for the holiday season, Smirnoff has kicked off a new campaign positioning the country as a global leader in inclusivity and diversity, and celebrating immigration.

Only the Best for Everyone - Made in America

July 18, 2017

Only the Best for Everyone - Who do you think I am

July 18, 2017

Actor Ted Danson appies his comedic chops to shilling vodka in new ads from Smirnoff and 72andSunny New York. A set of spots that dropped online feature the Hollywood talent attempting to fit into the everyman crowd, but failing very badly.

Only the Best for Everyone - Regular Guy

July 18, 2017

Only the Best for Everyone - 1864

July 18, 2017

Only the Best for Everyone - Most Awarded

July 18, 2017

Russia Ad

June 12, 2017

Smirnoff is poking fun at Donald Trump's pledge to testify under oath amid allegations that Russia meddled in the U.S. election.

Burrito

March 24, 2017

Smirnoff is going on the attack against what it calls its "fake crafty" competitors -- and the brand has signed up Chrissy Teigen to deliver its punches.

Moscow Mule 75th Anniversary

October 17, 2016

Sometimes, great marketing is all about timing, like the confluence of events that led to the creation of the Moscow Mule.

Baddie

April 18, 2016

Smirnoff Ice has picked 87-year-old Instagram sensation Baddie Winkle to plug a new line extension that looks a lot like an alcoholic sports drink.

Smirnoff Presents Chris Fonseca: We're Open

March 29, 2016

This new Smirnoff spot out of 72andSunny New York and Amsterdam opens with a title card -- "Smirnoff Presents Chris Fonseca" -- and then continues on with subtitles for a very good reason: London-based dance teacher Fonseca is deaf.

The Double Side

September 30, 2014

Diageo-owned Smirnoff takes us right into the vibrant heart of Ghana in this film from 72andSunny Amsterdam, created to launch its Ice Double Black and Ice Double Black Guarana products in Africa. The drink is a blend of vodka and citrus soda.

Filter the Unnecessary

September 23, 2014

In Smirnoff's new European ad, a man walks into a bar and finds it pretentious and unfriendly. It's fashionably dark, full of people tweaking their trendy hipster beards, texting and looking so cool they're frankly unapproachable.

Smirnoff Presents: The Apple Bite

September 16, 2013

Slithery, sexy and sultry is the direction Mother London chose for its debut of Smirnoff's sub-brand Smirnoff Apple Bite, a combo vodka-apple juice drink, an account the agency won in April this year.

Mindtunes

May 29, 2013

We have seen brainwaves being used to make furniture designs, but Smirnoff and Duval Guillaume have teamed up for a first:

Night Graffiti

December 03, 2012

Smirnoff and Wieden & Kennedy Sao Paulo light up the night with gorgeous glow-in-the-dark graffiti by Grupo Acidum.

No. 21

May 10, 2007

Having survived the onslaught of competitors like Grey Goose and Ketel One as well as a detour to "Ice" land, Smirnoff is now toasting its flagship brand, "No. 21," with an integrated campaign ("Signature") and a global site redesign.

Shaken and Stirred

October 17, 2006

The premium vodka brand is set to appear in the latest Bond film, Casino Royalecontinuing a tradition began in 1962 when a bottle of Smirnoff appeared in 007's first onscreen adventure, Dr. No.