May 28, 2020
To kick off the Holiday season with fun and mischief, Smirnoff out of 72AndSunny chose Ace Norton to direct their new Holiday campaign that stars one of the most influential LGBTQ advocates, Laverne Cox.
October 15, 2019
Smirnoff's first global advertising campaign in 25 years mines the brand's history as an edgy, even contraband product, featuring the tagline "Infamous since 1864." It kicks off with a fast-paced blockbuster that takes us on a decades-long journey
October 16, 2017
As Canadians celebrate their Thanksgiving and prepare for the holiday season, Smirnoff has kicked off a new campaign positioning the country as a global leader in inclusivity and diversity, and celebrating immigration.
July 18, 2017
Actor Ted Danson appies his comedic chops to shilling vodka in new ads from Smirnoff and 72andSunny New York. A set of spots that dropped online feature the Hollywood talent attempting to fit into the everyman crowd, but failing very badly.
March 29, 2016
This new Smirnoff spot out of 72andSunny New York and Amsterdam opens with a title card -- "Smirnoff Presents Chris Fonseca" -- and then continues on with subtitles for a very good reason: London-based dance teacher Fonseca is deaf.
September 30, 2014
Diageo-owned Smirnoff takes us right into the vibrant heart of Ghana in this film from 72andSunny Amsterdam, created to launch its Ice Double Black and Ice Double Black Guarana products in Africa. The drink is a blend of vodka and citrus soda.
September 23, 2014
In Smirnoff's new European ad, a man walks into a bar and finds it pretentious and unfriendly. It's fashionably dark, full of people tweaking their trendy hipster beards, texting and looking so cool they're frankly unapproachable.
September 16, 2013
Slithery, sexy and sultry is the direction Mother London chose for its debut of Smirnoff's sub-brand Smirnoff Apple Bite, a combo vodka-apple juice drink, an account the agency won in April this year.
May 10, 2007
Having survived the onslaught of competitors like Grey Goose and Ketel One as well as a detour to "Ice" land, Smirnoff is now toasting its flagship brand, "No. 21," with an integrated campaign ("Signature") and a global site redesign.
October 17, 2006
The premium vodka brand is set to appear in the latest Bond film, Casino Royalecontinuing a tradition began in 1962 when a bottle of Smirnoff appeared in 007's first onscreen adventure, Dr. No.