January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
May 25, 2016
Snickers wants to make it as easy as possible for you to grab one of its candy bars when you're pissed off and hungry, so along with its Australian agency Clemenger BBDO Melbourne, in Australia, the brand is dropping its candy bar prices whenever
April 06, 2016
Continuing its ongoing effort to show how dim-witted we can become when we're dying of hunger (and badly in need of a candy bar) Snickers, along with agency Colenso BBDO have released a suite of totally useless apps.
February 17, 2016
Snickers once again "hijacks" Sports Illustrated's annual swimsuit issue with new cover ads illustrating how hunger can affect the sexy shots of the magazine, in the latest executions for its "You're Not You When You're Hungry" campaign.
May 01, 2015
Snickers is building on its "You're Not You When You're Hungry" campaign with a voice recognition tool that gives unhelpful answers to whatever you ask in a bored, sarcastic voice.
April 13, 2015
Tax Day is upon us. Deductions are now in the hands of a greater power, and everything--from paperclips to electronics--are under the scrutiny of the IRS. So Snickers wants you to make sure you're not doing your taxes on an empty stomach.
April 08, 2015
Popular DIY vloggers aren't themselves when they have empty stomachs, as we can see in the latest installment of Snickers' "You're Not You When You're Hungry" campaign created out of London agency AMV BBDO.
February 09, 2015
Snickers sort of hijacks the Sports Illustrated Swimsuit issue with this latest installment of the "You're Not You When You're Hungry" campaign.