October 29, 2020
As Sony Playstation readies itself for the November launch of the PS5, it's releasing another cinematic spot, this time paying homage to the intrepid explorers of the past.
August 20, 2020
Sony sets out to portray the multi-sensory experience of gaming on the new Playstation 5 console in its first global spot, an otherworldly blockbuster created out of Adam&Eve/DDB.
February 13, 2020
Sony Playstation isn't a brand you'd automatically connect with Valentine's Day (in our opinion, most romantics would probably be hoping their partner takes a break from gaming on Feb. 14).
November 06, 2019
A new ad for Sony Playstation from recently-appointed agency Adam&Eve/DDB merges the worlds of gamers and game characters in spectacular fashion, all set to The Kaiser Chiefs' track "I Predict a Riot."
October 01, 2019
Sony is promoting its new Playstation Now cloud streaming service with a blockbuster ad that depicts hundreds of its video game characters descending to the earth from the skies above.
November 14, 2018
As winter descends upon us, few will be rejoicing at the prospects of blizzards, freezing winds and snow shovels. Except, apparently, gaming fans, who now have the perfect excuse to stay home all day on their consoles.
February 12, 2018
NBA fans at the Oracle Arena in Oakland, Calif. got an other-worldly surprise during the Warriors and Spurs game this weekend. During half-time, the court transformed into wintry terrain from the upcoming PlayStation 4 title "God of War."
June 06, 2017
Sony PlayStation's latest spot is set to the jaunty tune of "Sunshine Day" from American TV classic "The Brady Bunch." It's a beautiful day and we see a pool, an ice-cream truck by the ocean, a tennis court, a suburb full of houses with pools.
March 15, 2016
A new campaign for PlayStation Vue, Sony's internet TV service, has great fun with the idea of escaping from cable companies' evil grip with a Hollywood-style action thriller set in a dystopian suburbia.
November 05, 2015
Sony would have you believe life as a PlayStation 4 player is like living in a funky music video, with this European spot promoting the console in time for the holiday gift season.
July 31, 2014
At gaming convention E3 earlier this year, PlayStation aimed to memorialize gamers with the launch of the "Where the Greatest Play" campaign, created out of BBH New York.
March 07, 2014
In this thrilling new Playstation spot, hordes of troops awaken to a menacing force that has descended upon a gritty metropolis.The fighters, cloaked in armor and battle tanks, converge en masse at city center, encircling the target of the looming th
October 21, 2013
There's incredible attention to detail in this European ad for Sony Playstation 4, which takes us back to 1995 and shows us the history of Playstations 1, 2, 3 and 4 right up to the present day.
February 26, 2013
If you can get past the wacky voiceovers that seem straight out of the Iron Chef (original version), youll see a pretty cool idea out of TBWA/Hakuhodo for Sony Playstation.