August 11, 2014
It looks like Southern Comfort and Wieden + Kennedy New York are quietly jumping on the Shark Week bandwagon with the introduction of its latest non-speaking spokesperson, a lady barfly who sports what could possibly be the most dangerous manicure
April 02, 2014
Imagine sipping your next drink from an outrageous, humongous mug shaped in the form of your head. If you're creative enough with SoCo inspired drinks, you might just be doing that soon.
September 06, 2013
This man is the very embodiment of "Dance like nobody's watching." Wieden & Kennedy debuts the latest installment in its "Whatever's Comfortable" campaign for Southern Comfort.
July 31, 2012
Wieden & Kennedy New York's first work for Southern Comfort, after it announced that it had won the brand's business, launches with a campaign called "Whatever's Comfortable." The first television spot celebrates the awesomeness of being comf
August 28, 2007
It doesn't quite match the prestige and value of an actual higher education, but Southern Comfort's "Night Institute" nevertheless aims to teach a meaningful discourse on turning your nightlife from "lame to legendary." With the help of partners l
August 16, 2006
Comfort comes in many forms. For the birthplace of Southern Comfort, music is the potion of choiceand while Hurricane Katrina may have devastated New Orleans' streets, the storm did nothing to dampen the city's rich musical tradition.