December 01, 2020
2020 was a year like no other, one that many of us will define by hardship and loss.
July 02, 2020
Spotify is promoting its new Premium Duo subscription plan for couples living at the same address with a TV spot that puts interviews with real-life couples into the mouths of adorable puppets.
May 07, 2020
Spotify is celebrating users "listening together" to the same tracks in its latest campaign, as it encourages people to use the streaming platform to feel connected during lockdown.
April 28, 2020
Spotify, the world’s largest music streaming service, confronted the same realization every fast-growing tech company does: a great product wins early adopters, but a great brand wins the mainstream.
April 23, 2020
Spotify’s annual brand campaign “Wrapped” is a global initiative celebrating each listener’s year of music streaming. UM was tasked with finding a local, relevant and effective way to raise awareness of the campaign in Asia.
September 18, 2019
Spotify is encouraging U.K. pop music lovers to "listen like you used to" in a nostalgic campaign that has fun with comparing their past and present lifestyles.
August 27, 2019
Years ago, National Public Radio tapped into listeners’ love of “driveway moments,” those times people sit in their cars waiting for a stor
January 23, 2019
Rap music has become huge in France in recent years, and Spotify has been reaching out to its fans with an outdoor campaign that only connoisseurs will understand.
April 23, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
November 27, 2017
Spotify is once again making hilarious and clever use of its data in its end-of-year campaign, with ads that pluck nuggets of people's listening choices from 2017 and translate them into 2018 "goals."