Spotify: Premium Wrapped
December 14, 2020
Having already unveiled this year's "Wrapped" end-of-year campaign,
Helping listeners discover the world’s best music service
December 09, 2020
Spotify is the world’s largest music-streaming subscription service.
Spotify's annual 'Wrapped' campaign celebrates the artists and podcasters who helped us endure 2020
December 01, 2020
2020 was a year like no other, one that many of us will define by hardship and loss.
Spotify: Introducing Premium Duo
July 02, 2020
Spotify is promoting its new Premium Duo subscription plan for couples living at the same address with a TV spot that puts interviews with real-life couples into the mouths of adorable puppets.
Spotify: Blackout Tuesday
June 02, 2020
Spotify is making a slew of temporary changes to its platform tomorrow in observance of Blackout Tuesday.
Spotify: Listening Together
May 07, 2020
Spotify is celebrating users "listening together" to the same tracks in its latest campaign, as it encourages people to use the streaming platform to feel connected during lockdown.
Spotify: Visual identity
April 28, 2020
Spotify, the world’s largest music streaming service, confronted the same realization every fast-growing tech company does: a great product wins early adopters, but a great brand wins the mainstream.
Spotify: Wrapped
April 23, 2020
Spotify’s annual brand campaign “Wrapped” is a global initiative celebrating each listener’s year of music streaming. UM was tasked with finding a local, relevant and effective way to raise awareness of the campaign in Asia.
Spotify: Pet Playlists
January 15, 2020
Spotify has made an art of turning data into entertaining (and informative) campaigns.
Spotify: The Playlist of the Decade
December 17, 2019
Having scored a hit earlier this month on social media with its "Wrapped" campaign, which allowed users to share their most-played songs of
Spotify: Wrapped 2019
December 05, 2019
Earlier this week, Spotify revealed its most-streamed artists of both this year, and the whole decad
Spotify: Canvas Records
November 12, 2019
Last month, Spotify debuted “Canvas,” a feature which gives artists the ability to create an eight-second looping v
Spotify: Stay Scary
October 24, 2019
Ahead of Halloween, Spotify is showcasing “scary” musicians—shocking and daring artists who pushed the boundaries of style and culture.
Spotify: Listen Like You Used To
September 18, 2019
Spotify is encouraging U.K. pop music lovers to "listen like you used to" in a nostalgic campaign that has fun with comparing their past and present lifestyles.
Spotify listeners put the outside world on hold until they finish their in-car solos
August 27, 2019
Years ago, National Public Radio tapped into listeners’ love of “driveway moments,” those times people sit in their cars waiting for a stor
Spotify: Music for Every Mood With Keith Urban
June 10, 2019
Earlier this year, Spotify showed us how it easily integrates into people’s everyday (sometimes embarrassing) lives in hilarious s
Spotify: Singalong
April 30, 2019
The latest global campaign from Spotify takes a step away from the brand's approach of digging up nuggets from user data, to push playlists
Spotify: Punchliners
January 23, 2019
Rap music has become huge in France in recent years, and Spotify has been reaching out to its fans with an outdoor campaign that only connoisseurs will understand.
Spotify: Cosmic Playlists
January 18, 2019
Just in time for the lunar eclipse on Sunday, January 20, Spotify is getting into astrology.
David Bowie Subway Takeover
April 23, 2018
Through New Year’s on Creativity, we’ll be counting down the best work and ideas of the year in various categories: TV/Film/Branded Content, Print/Out of Home/Design/Experiential and Digital/Integrated/Social.
Music School
April 09, 2018
Students get a more difficult lesson than they expected when instructor Cardi B lets loose in a new spot from streaming service Spotify, which finally
Rap Caviar Pantheon
December 08, 2017
Is there no end to Spotify's buzzworthy end-of-year marketing?
2017 Wrapped
December 05, 2017
Spotify wraps 2017 up with another data-driven push looking back at the year in music.
2018 Goals
November 27, 2017
Spotify is once again making hilarious and clever use of its data in its end-of-year campaign, with ads that pluck nuggets of people's listening choices from 2017 and translate them into 2018 "goals."