Sprite: Dreams Realized
June 29, 2020
In an ad debuting during Sunday’s BET Awards, Sprite makes a blunt assessment of the American Dream: “It wasn’t made for everybody. It forgot about one very important detail: Black America.”
Sprite: Pride
November 01, 2019
Last month, Sprite and Buenos Aires shop Santo debuted the “You Are Not Alone” campaign, includes a platfrom on Reddit
Sprite: You Are Not Alone
October 15, 2019
In the Latin American market, Sprite has strived to be a soda brand that stands for more than just refreshment.
Sprite: Facing a Hater
April 08, 2019
On Creativity through Jan. 1, we’ll be revisiting some of the brand ideas and campaigns that made 2019—and the last decade. Check back on AdAge.com in the new year for the full lists. Best of 2019
Sprite: The Pole
March 08, 2019
In Sprite's latest piece of content in its "I Love You Haters" anti-trolling campaign, we get to see what the haters say about a champion
Sprite: I Love You Haters - Elise
February 20, 2019
Sprite has added to its anti-trolling "I Love You, Haters" campaign, which kicked off in January, with a series of videos that see musici
Sprite: I Love You, Hater
January 10, 2019
Sprite is the latest brand to take on social media trolls and haters in a new global campaign, in which it suggests that hate can "neutralized" by words of love.
Big Taste
January 25, 2018
LeBron James swaps basketball for baseball in Sprite's latest spot, in which he appears as a kind of sport alter-ego called "Big Taste."
Carnival
June 23, 2017
Vince Staples hands out ice-cold Sprite on a carnival stand in a new campaign by the soft drink highlighting a summer promotion called "Cold Lyrics."
Obey Your Thirst
October 12, 2016
Longtime Sprite endorser LeBron James is making a softer, gentler pitch for the soda brand. "I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am," he says in a new ad. Instead, "I'd ask you."
The First Home Game
October 27, 2014
Sprite today debuted this heartwarming 90-second spot featuring NBA star LeBron "King" James' return to his hometown of Akron, Ohio. The ad was shot on Sept.
Sprite to Sprite
March 31, 2013
It takes some time to understand just what is going on in Johannes Leonardo's kooky new campaign for Sprite, which launched in Canada and will appear in Russia, China and parts of Africa over the next few months.
Camouflage behind the scenes
July 05, 2012
Camouflage
July 05, 2012
Soda is about more than sugary sweetness. If Dr. Pepper and Sprite are to be believed, they're about encouraging self expression. After Dr.
Fixed Idea
June 12, 2012
How many everyday actions (pencils into sharpeners, model trains into tunnels) can you read sex into?
Shower
May 23, 2012
Ogilvy Brazil placed a giant Sprite dispenser on a beach during the scorching Brazilian summer, giving sun worshippers a place to simultaneously cool off and get a taste of Sprite.
Re- Imagined
March 21, 2011
LeBron James brings a spark of magic to an urban basketball court in this spot for Sprite, promoting its Spark Parks Project to revitalize and physically refurbish basketball parks in communities across the US.
The Spark
February 10, 2010
A new Sprite spot from BBH New York features rapper Drake (word to Toronto).
Art
January 27, 2010
Young poets rhyme about dunking. Not donuts, the NBA dunk fest, aka the Sprite Slam Dunk
Exposure
June 04, 2006
Exposure is the name of the game for today's cutting edge youth cultureand it's also the name of Sprite's new online campaign, which mixes elements of blogs and reality TV in documenting the lives of 15 street-ballers, urban artists and musicians.
Sublymonal
May 31, 2006
Brainwashing and mental manipulation never tasted so sweetbut it helps when that taste is flavored with lymon.
Camouflage Cool
April 28, 2004
Among the many new tricks Sprite's been up to lately, in defense of its turf as the official "urban" soft drink, is some effervescently Escheresque packaging, including a slammin' slim can.