Best of 2020 No. 26: A young Kenny Mayne 'predicts' Michael Jordan documentary 'The Last Dance' in State Farm's retro ESPN integration
April 22, 2020
Through Jan. 1, Ad Age will be counting down the best brand ideas and campaigns of 2020.Â
Darkness
April 16, 2018
Last month, State Farm let NBA fans really get inside the head of the Houston Rockets' James Harden.
Get Inside Harden's Head
March 05, 2018
State Farm targeted NBA fans on All-Star Weekend by letting them get inside James Harden's head.
Height Markings
January 08, 2018
State Farm is borrowing the tear-inducing nostalgia of "This Is Us" in three new ads that will run during the NBC drama.
Following
March 15, 2017
Not content with being the only good neighbor on the block, State Farm wants its customers and potential customers to volunteer in their communities.
Droppin' Dimes
February 12, 2016
State Farm debuts "Droppin' Dimes," an original track and music video starring Damian Lillard, as a part of the brand's "The Hoopers" NBA campaign.
Hawks and Hornets
December 29, 2015
"The Hoopers" demonstrates the value of receiving help from a State Farm agent during every stage of life.
Robbed
December 29, 2015
"The Hoopers" demonstrates the value of receiving help from a State Farm agent during every stage of life.
Meet the Hoopers
December 29, 2015
"The Hoopers" is a new campaign that demonstrates the value of receiving help from a State Farm agent during every stage of life.
Jake From Planet State Farm
May 12, 2015
SNL alumni Dan Aykroyd and Jane Curtin's reprise their roles as the lovable but thick Coneheads in this hilarious new ad for State Farm, created out of DDB Chicago.
Disappearing Agents
January 14, 2015
"Disappearing Agents" flips the script on the typical "Magic Jingle" spot to find out where those magical State Farm agents come from, anyway.
Best of the Assist
December 29, 2014
"Best of the Assist" finds Cliff Paul catapulted into the ranks of the State Farm National Bur
Trainers
September 05, 2014
Green Bay Packers quarterback Aaron Rodgers is back for a third year as State Farm's "Discount Double Check" guy, but the insurance company is also enlisting a pair of arguably even more famous "athletes" -- Hans and Franz from "Saturday Night Liv
Worry Free
June 12, 2014
State Farm makes itself very, very relevant during the World Cup with this hilarious ad created out of Alma and running in both English and Spanish-speaking outlets.
Future of the Assist
April 21, 2014
Chris and fictional twin "Cliff" Paul are back in this new 60-second State Farm spot out of Translation and directed by Bob Industries' Dayton/Faris-- just in time for the 2014 NBA playoffs.
Heritage of the Assist
December 26, 2013
Basketball player Chris Paul and his "twin brother" teach their sons about their family heritage of assisting, in Translation's new spot
Chaos in Your Town Mobile iAd
October 16, 2013
A couple of years ago, State Farm introduced you to "Chaos in Your Town," a website that let you plug in your home address and witne
Born to Assist
January 01, 2013
Here's a little secret: Chris Paul of the L.A. Clippers has a twin brother, Cliff.
Futurebook
March 06, 2012
State Farm is the latest brand to take information from your Facebook profile and turn it into a personalized experience.
Play Today, Illuminate Tomorrow
March 04, 2012
In this campaign for State Farm, U.S. Hispanic agency Alma tapped a unique technology to anchor a State Farm campaign that ultimately helped bring electricity to needy Latin American communities.
Chaos in your Town
October 09, 2011
DDB Chicago, B-Reel and The Mill NY invite you to sit back and watch robots destroy your neighborhood.
Behind the Scenes: Empire State of Mind (Part II) 9/11 Tribute
September 11, 2011
Spike Lee directs this uplifting DDB Chicago spot for State Farm to commemorate the 10th anniversary of 9/11. A hundred and fifty NYC schoolchildren -- most of whom were born after Sept.
Never Forgotten
September 11, 2011
Spike Lee directs this uplifting DDB Chicago spot for State Farm to commemorate the 10th anniversary of 9/11. A hundred and fifty NYC schoolchildren -- most of whom were born after Sept.
On the Move Android Widget
August 29, 2010
State Farm is helping drivers keep their eyes on the road with the new On the Move app for the Android phone, which automatically sends replies to text messages they receive while they're mid-drive.
Now What?
August 17, 2006
Accidents happen. So do burglaries, flood damage and falling air conditioners.