June 16, 2016
The Swedish Armed Forces has created a training app that serves a dual purpose: get Swedes fitter using its exercise regimes, and make them better potential recruits.
November 01, 2011
DDB Stockholm put 'minimalistic' messages on stamps in a recruitment campaign for Swedish Armed Forces - because, in the military, you need to be able to notice the smallest details.
January 17, 2011
Agency Frank & Earnest works to recruit medical personnel for the Swedish Armed Forces with a direct campaign that send faux X-rays of a bullet-torn arm to 3,000 doctors.