March 30, 2021
Tide is launching an ambitious environmentally driven campaign to get people to wash clothes in cold water, enlisting rapper Ice-T and retired pro wrestler “Stone Cold” Steve Austin behind an unusual big-budget ad effort to change habits rather th
January 28, 2021
For the fourth time in five years, it’s a Tide ad in the Super Bowl. And has been the norm of late, it’s a small-screen star, not a football star leading the lineup.
February 05, 2017
When Terry Bradshaw showed up with a shirt stain on what appeared to be live TV from the Fox broadcast booth at the Super Bowl, it marked the first time an advertiser had tried an integration so complex on so large a stage.
October 15, 2015
Hispanics are labeled all the time, according to a new video by Conill for Procter & Gamble's Tide and Hispanic group National Council of La Raza, who partnered to celebrate the contributions of Latinos and fight stereotypes.
September 17, 2015
For advertising professionals, one of the beauties (or challenges) of social media is that sometimes a faux spot for a brand can go more viral than the genuine article.
January 31, 2013
Saatchi New York turns a chance stain into the greatest saga ever, for Tide's Super Bowl spot that might be the most Super Bowl-ish spot in this year's game.
January 03, 2012
P&G's Tide and its Dubai agency, Leo Burnett, created a reusable shopping bag that doubles as a grocery list in answer to the United Arab Emirates' shockingly high plastic bag wastage.