January 29, 2019
Toyota is leaning into female empowerment with a Super Bowl ad that features Antoinette "Toni" Harris. She is the first female football player who does not play a specialist position like kicker to be offered football college scholarships.
December 04, 2018
Every kid in the neighborhood rallies together for a holiday homecoming in Toyota’s latest spot, which kicks off the car maker’s annual “Toyotathon” sale.
April 03, 2018
Toyota New Zealand goes all out to capture consumers' car buying frustrations by turning those woes into creatures straight out of "Where the Wild Things Are." A new spot from Saatchi & Saatchi New Zealand depicts various people on the verge o
February 12, 2018
If you watch the games even for a few minutes, it will be hard to miss Toyota, which not surprisingly is seizing on its new Olympics sponsorship with a round of new ads, including one starring figure skater Ashley Wagner.
February 02, 2018
Toyota is making its biggest Super Bowl ad buy ever with two spots that push its global Olympics and Paralympics sponsorships and a third ad that will continue its long-running "Let's Go Places" campaign.
January 10, 2018
When The&Partnership won Toyota's pan-European business from Saatchi & Saatchi just over a year ago, no one would have expected the new marketer-agency relationship to produce a campaign featuring four well-known drag queens showcasing the
November 29, 2017
Toyota's holiday film, a 100-second spot which premiered on Tuesday night on NBC before the mid-season finale of "This Is Us," is a heartwarming effort telling the tale of a special family gift filmed in a style similar to the top-rated show.
October 23, 2017
How can car brands connect with young drivers when they're buying fewer cars? Toyota's new concept shop in Japan addresses that conundrum: It's part cafe, part car-sharing service, where people can rent vehicles for affordable rates.
August 11, 2017
How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method -- embarrassing them.
February 21, 2017
Toyota created a "drive through immersive theater experience" in London to launch its of C-HR model, with actress Milla Jovovich appearing in a tale set in five European cities.
December 14, 2016
Toyota is taking a more emotive approach to promoting its "Toyotathon" December sales event this year, in this heartwarming holiday ad in which a family use their fleet of Toyotas to welcome one of their members home for Christmas.
August 05, 2016
Toyota does not take over as a global Olympics sponsor until next year. So for the Rio games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.