Toyota: Upstream
February 03, 2021
Toyota has profiled Paralympian Jessica Long in an emotional 60-second Super Bowl commercial.
Toyota Europe: New Visual Identity
July 20, 2020
Toyota is dispensing with its brand name in the redesign of its brand identity in Europe, which will henceforth only use its logo.
Toni (Super Bowl LIII)
January 29, 2019
Toyota is leaning into female empowerment with a Super Bowl ad that features Antoinette "Toni" Harris. She is the first female football player who does not play a specialist position like kicker to be offered football college scholarships.
Toyota: Home for the Holidays
December 04, 2018
Every kid in the neighborhood rallies together for a holiday homecoming in Toyota’s latest spot, which kicks off the car maker’s annual “Toyotathon” sale.
Drive Happy Project
April 03, 2018
Toyota New Zealand goes all out to capture consumers' car buying frustrations by turning those woes into creatures straight out of "Where the Wild Things Are." A new spot from Saatchi & Saatchi New Zealand depicts various people on the verge o
Six-second Ads
February 12, 2018
If you watch the games even for a few minutes, it will be hard to miss Toyota, which not surprisingly is seizing on its new Olympics sponsorship with a round of new ads, including one starring figure skater Ashley Wagner.
2018 Super Bowl One Team
February 03, 2018
A priest, rabbi, imam and Buddhist monk walk into a football game … That's the premise of one of three Toyota Super Bowl ads.
2018 Super Bowl - Good Odds
February 02, 2018
Toyota is making its biggest Super Bowl ad buy ever with two spots that push its global Olympics and Paralympics sponsorships and a third ad that will continue its long-running "Let's Go Places" campaign.
Go Your Own Way - Stella
January 10, 2018
Toyota has taken a bold step on its new U.K.--placing it in the hands of four popular drag queens.
Go Your Own Way - Compilation
January 10, 2018
When The&Partnership won Toyota's pan-European business from Saatchi & Saatchi just over a year ago, no one would have expected the new marketer-agency relationship to produce a campaign featuring four well-known drag queens showcasing the
R&S
November 29, 2017
Toyota's holiday film, a 100-second spot which premiered on Tuesday night on NBC before the mid-season finale of "This Is Us," is a heartwarming effort telling the tale of a special family gift filmed in a style similar to the top-rated show.
Drive to Go by Toyota
October 23, 2017
How can car brands connect with young drivers when they're buying fewer cars? Toyota's new concept shop in Japan addresses that conundrum: It's part cafe, part car-sharing service, where people can rent vehicles for affordable rates.
Love
September 01, 2017
Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood.
Safe and Sound App
August 11, 2017
How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method -- embarrassing them.
New Gig
May 15, 2017
Toyota is highlighting its cars' safety with the story of a crash test dummy who finds himself unemployed thanks to all the safety features that now come as standard on its cars.
Grandpa
May 08, 2017
A new Toyota ad from Puerto Rico is the latest spot to challenge stereotypical portrayals of aging, with the story of an elderly man i
Eco-billboard
March 24, 2017
Toyota's latest billboards for its Mirai fuel cell car don't just promote its environmental credentials -- they help clean the air themselves.
The Night That Flows (Behind the Scenes)
February 21, 2017
The Night That Flows
February 21, 2017
Toyota created a "drive through immersive theater experience" in London to launch its of C-HR model, with actress Milla Jovovich appearing in a tale set in five European cities.
Daisy
February 02, 2017
Toyota will air a local spot for viewers in Los Angeles and San Francisco during the Super Bowl, promoting its Mirai fuel cell vehicle.
Right Light
December 14, 2016
Toyota is taking a more emotive approach to promoting its "Toyotathon" December sales event this year, in this heartwarming holiday ad in which a family use their fleet of Toyotas to welcome one of their members home for Christmas.
The Impossible Quest
September 13, 2016
Jason Zada, director of feature film "The Forest" and pop-culture digital hit "Take This Lollipop," is behind a new VR experience fo
Monaco
August 24, 2016
Armando Bo, Oscar-winning screenwriter of "Birdman" and director on big productions for Qualcomm and
Stand Together - Let's Go Places
August 05, 2016
Toyota does not take over as a global Olympics sponsor until next year. So for the Rio games, the automaker must still comply with strict trademark restrictions on Olympic phrases and imagery.
Everlasting Love
July 15, 2016
This ad from Saatchi & Saatchi Germany lulls you into an emotional state with several deliberate details and artful touches.