May 05, 2014
Here's an unusual way to promote gum: a clothing line. Mondelez International wanted to make the point that its Trident chewing gum can keep you focused on the important things in life.
May 05, 2014
Now here's an unusual way to promote gum: a clothing line. Mondelez' Trident wanted to make the point that chewing gum can keep you focused on the important things in life.
June 03, 2013
Badillo Saatchi & Saatchi Puerto Rico makes gum chewing more fun with "Jam," an event in Puerto Rico that brought together avid gum-chewers and asked them to chew along to music.
October 23, 2012
Queen's "Bohemian Rhapsody"might be considered a stale song to use in commercials at this point, but becomes ever so fresh coming out of the mouths of a school of adorable goldfish in this new spot for Trident out of F/Nazca Saatchi & Saatchi
March 12, 2012
Trident and its Brazilian agency, Espahle Guerilla Marketing, are recruiting. And the lucky winner will be paid $10,000 Brazilian Real ($5,680 US dollars) to hang out on the country's beaches this summer.
November 02, 2011
To promote the launch of Trident Sensations in Brazil, Espalhe Guerrilha Marketing last weekend set up a mirrored installation in downtown Sao Paulo that let people do exactly as they liked in a busy city street - without being seen.