January 29, 2021
Under Armour has developed a special fashion collection for Black History Month this year, partnering with one of its own photographers, Devin Allen, to celebrate the culture of its company hometown of Baltimore.
December 03, 2019
The end of “Coming Soon” signs as we know it. Instead, imagine letting the consumer take a tour of a new space – before it’s built – through the power of Virtual Reality.
October 16, 2019
There was a real intergalactic vibe in Westchester, New York on Wednesday morning for the official unveiling of Under Armour’s new spacesuits, made to clothe tourists traveling to space on a Virgin Galactic flight.
September 27, 2018
The latest Under Armour campaign sets out us to show the raw reality of training, complete with blood, pain and exhaustion on the faces of several well-known elite athletes.
April 19, 2018
Under Armour is releasing a new marketing campaign that features Dwayne "The Rock" Johnson and international athletes in an effort to find new revenue outside its longtime focus North America, where growth is slowing.
October 20, 2017
Syrian refugee athlete Yusra Mardini now has a brand home. Today Under Armour has added the 19-year-old Olympic swimmer to its team of international athletes, celebrating her arrival in a powerful new film.
September 29, 2017
Olympic skiing champ Lindsey Vonn, who's gunning to compete in a men's contest in the 2018 South Korea Winter Olympics, is the star of the latest ad of Under Armour's "Unlike Any" women's campaign out of Droga5 New York.
September 01, 2017
Under Armour is highlight how sport can help communities in its latest marketing effort, starting with a star athlete-studded new spot that claims that "sport can change the world."
September 07, 2016
In Under Armour's latest spot, marking the start of the NFL season, Carolina Panthers QB Cam Newton is seen dodging falling trees in a dark and creepty forest, in a symbolic recreation of the obstacles he has to overcome to be a winner.
September 02, 2016
As Andy Murray makes his bid for a second U.S. Open title this week, Under Armour is helping the one-time dour Scotsman to widen his appeal to American tennis fans with a series of films in which he meets a bunch of New York tennis juniors
May 10, 2016
The Golden State Warriors' Steph Curry is all kinds of amazing on the basketball court, and today, he was officially named NBA MVP for the second season in a row -- after an unprecedented unanimous vote.
April 19, 2016
Under Armour is engaging fans of Steph Curry during the NBA playoffs with a social campaign that involves releasing a new three second Curry video every time he makes a three pointer.
April 18, 2016
Under Armour is introducing its new fitness tracking platform UA HealthBox, with a film narrated by Dwayne "The Rock" Johnson -- but while it's ostensibly an ad about technology, its message is that technology can't do everything.
March 08, 2016
Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.