Volkswagen: The Wheel
January 11, 2021
Volkswagen of America is launching its first set of TV commercials for its upcoming ID4 battery-electric compact crossover that aims to drive home the company's message of delivering electric mobility to the millions, instead of just the millionai
Volkswagen: Community Driven Promise
April 03, 2020
Volkswagen will end a celebrity-driven campaign for its new Atlas Cross Sport crossover in favor of ads plugging a new program aimed at giving buyers some financial relief during the coronavirus outbreak.
Volkswagen: Excess where it matters
March 09, 2020
Volkswagen has snared stars from two of cable TV’s hottest dramas to star in a three-part ad series for its new Atlas Cross Sport crossover.
Volkswagen: See the Unseen
February 21, 2020
It’s a quiet night in the city, and a woman and her dog are out for a run.
Volkswagen: The No Show Room
January 07, 2020
Volkswagen is emphasizing just how good its Passat Alltrack 4MOTION model is at handling wintry roads in a competition that involves a "hidden" showroom for the car in the snowy wastes of Scandinavia.
VW: Last Ride
January 02, 2020
Volkswagen is saying goodbye to the Beetle at the eleventh hour of 2019Â with a little help from a Beatles song, Kevin Bacon, Andy Warhol and Andy Cohen.Â
Volkswagen SUVs give people movie-star confidence in the direst situations
October 10, 2019
Volkswagen has enlisted the directing talents of comedy pro David Shane for a new set of ads for its ITV Movies sponsorship in the U.K., revolving around the idea that its SUV models give you "movie star confidence."
VW repositions the Beetle on The Beatles' iconic 'Abbey Road' cover to demonstrate its parking tech
September 24, 2019
Volkswagen is promoting its Park Assist technology in a campaign that recreates the iconic Beatles album cover for "Abbey Road" by reparking the white VW Beetle that appears in it.Â
Volkswagen: Same Difference
September 05, 2019
Parents who are in the throes of back-to-school madness will surely identify with this beautiful, yet chaotic tale from Volkswagen.
Volkswagen: Life
May 10, 2019
Volkswagen is emphasizing how much it "values life" in a new film from Brazil that depicts the role of its cars throughout a woman's lifetime, culminating in its driver technology saving her life.Â
Crashed Cases
May 08, 2018
Volkswagen is highlighting the dangers of texting and driving in Sweden by creating a limited-edition set of phone cases made out of the mangled metal from car wrecks.
Kids' Dreams
January 04, 2018
A new Volkswagen ad from Germany depicts kids dreaming of their fantasy cars--and they don't include any by VW.
Born Confident
November 30, 2017
An entertaining U.K. ad for Volkswagen's T-Roc truck model centers around a plucky baby ram who's "born confident" with the thick black fur and fully grown horns of an adult ram.
The People First Warranty
October 13, 2017
It's rare--if not unheard of--for an automaker to run a TV ad that does not include a single shot of a new car.
Tiguan Rule the Road
September 15, 2017
In the ad-blocking era, marketers are going to great lengths to get their brands in front of skeptical consumers.
Second Speech
August 30, 2017
A new Volkswagen U.K. film promoting its range of SUVs, which centers on the idea of confidence behind the wheel, tracks down a real-life best man who was too nervous to give his speech and gives him a second chance.
Top of the Food Chain
August 07, 2017
King of the Concrete
August 04, 2017
When a red Volkswagen Tiguan passes a giant inflatable King Kong stationed outside a car dealership, something magical happens: Kong subtly seems to come to life -- his face, in close-up, suggests a combination of awe and longing -- and breaks fre
America
May 01, 2017
VW set the stage for for promoting its largest-ever vehicle, the seven passenger Atlas SUV, with a fun-loving and slightly racy ad called "Luv Bug"
Luv Bug
March 20, 2017
In VW's new spot promoting its seven-seater Atlas SUV, the brand has fun with the evolution of its different models via an enthusiastically expanding family.
Voyage
January 12, 2017
A toy monkey comes to life in the wild in this new spot for the VW Voyage from Volkwsagen in Argentina, but is that really where he wants to be?
Toilets
December 12, 2016
A new commercial for Volkswagen's Cross UP model in Argentina captures a feeling everyone has probably experienced at one time or another -- taking a roadside toilet break when you can't hold it in any longer.
Alien
November 11, 2016
Alien horror is the latest genre to be spoofed by Volkswagen in its humorous cinema sponsorship series where its cars' smart technology prove a hindrance to Hollywood movie scenarios.