February 01, 2015
Weight Watchers' Super Bowl spot is a nighmarish evocation of all the pressure modern life puts on you, encouraging you to eat more, with the message "it's time to take back control." From All You Can Eat menus, to supermarkets cutting you a deal
January 07, 2015
Weight Watchers takes a poetic approach to rear-end angst in its latest ad from Wieden + Kennedy, Portland. Directed by Skunk's John Hillcoat (The Road), it features shot after shot of women's butts as a V.O.
December 02, 2014
This TV and movie theater spot for Weight Watchers captures our complicated relationship with food so perfectly, we think they must have hidden cameras in the "Creativity" office.
January 08, 2014
All over the world, weight loss programs are using January to recruit new participants. But this Australian ad for Weight Watchers doesn't mention weight loss, low fat or calories once.
October 24, 2012
Charles Barkley's back -- and boys, he's making promises. The newest Weight Watchers ad from McCann features a roll call of a special sort, one that will definitely appeal to men. It promotes the company's weight loss plan for men.