WW: For Every Body
January 04, 2019
Following its rebrand from Weight Watchers in September, wellness brand WW is out with its first global marketing campaign,
Gracie and Annie
April 06, 2016
"Sisters" shows how two sisters, who are Weight Watchers members in real life, lost weight using the new SmartPoints plan from Weight Watchers.
Knockin' Em Down
April 13, 2015
DiMassimo Goldstein got Weight Watchers users to write their excuses for not starting on bowling pins. Then we went bowling.
All You Can Eat
February 01, 2015
Weight Watchers' Super Bowl spot is a nighmarish evocation of all the pressure modern life puts on you, encouraging you to eat more, with the message "it's time to take back control." From All You Can Eat menus, to supermarkets cutting you a deal
All You Can Eat (60s)
February 01, 2015
Is food a drug? This brilliantly hard hitting spot for Weight Watchers makes the case and let's the viewer know that there is help.
My Butt
January 07, 2015
Weight Watchers takes a poetic approach to rear-end angst in its latest ad from Wieden + Kennedy, Portland. Directed by Skunk's John Hillcoat (The Road), it features shot after shot of women's butts as a V.O.
If You're Happy
December 02, 2014
This TV and movie theater spot for Weight Watchers captures our complicated relationship with food so perfectly, we think they must have hidden cameras in the "Creativity" office.
Awaken Your Incredible
January 08, 2014
All over the world, weight loss programs are using January to recruit new participants. But this Australian ad for Weight Watchers doesn't mention weight loss, low fat or calories once.
Roll Call
October 24, 2012
Charles Barkley's back -- and boys, he's making promises. The newest Weight Watchers ad from McCann features a roll call of a special sort, one that will definitely appeal to men. It promotes the company's weight loss plan for men.
Lady Charles Barkley
April 01, 2012
Last week, Sir Charles Barkley was making the rounds doing drag.
Play Behind the Scenes
January 02, 2012