Xbox 'reboxes' consoles to unite generations through gaming
February 09, 2021
Various advertisers have attempted to tackle the issue of loneliness among the older generation in recent years; among them, Cadbury in its
Xbox: Power Your Dreams
October 13, 2020
Microsoft Xbox takes viewers on a wild ride alongside actor Daniel Kaluuya in a fantastical trailer promoting the launch of its Series X and Series S next-gen consoles.
Xbox: Visit Xbox
April 25, 2019
The latest work for Microsoft's Xbox looks and feels like a travel campaign, but it's actually encouraging you to visit the gaming platform's virtual worlds.
Ready When You Are
June 01, 2017
Danny McBride doesn't do understated, and that makes him the perfect pitchman for Xbox to promote Game Pass, a new gaming service that offers users unlimited access to over 100 games for $9.99.
Fifa 17 Rashford and Willian
May 05, 2017
Premier League soccer stars Marcus Rashford and Willian Borges da Silva (known as Willian) gear up for an important game in Microsoft Xbox's new U.K. spot for "FIFA 17" -- one which takes place in their living rooms.
Dead Rising Lights
December 06, 2016
Microsoft Xbox is promoting Christmas-themed zombie game "Dead Rising 4" with a Christmas light display in London described as the "first trailer you can walk through."
Forza Horizon 3 - Driver's Unstruction
August 31, 2016
Microsoft Xbox is promoting its car racing game "Forza Horizon 3" with a campaign that places three newly licensed drivers inside a Lamborghini Aventador, and gives them some driving "unstruction."
Play Anywhere Trailer
June 22, 2016
We created a live-action trailer that follows a "day in the life" of gamers, who, despite their busy lives, now have the ability to play anywhere.
One S
June 22, 2016
This trailer highlights the newest features of One S: a console that is 40 percent smaller, sreams 4K and HDR gaming and has 2TB storage.
Elite Controller Gears of War 4 Edition Trailer
June 22, 2016
This trailer for E3 2016 showcases the Gears of War 4 Xbox wireless controller with sound bites from the new game.
Minecraft Realms
June 22, 2016
This video walks viewers through the always-online world of Minecraft Realms and how to build it.
Wireless Controller
June 22, 2016
The new Xbox wireless controller is all about personalization. It has better range, upgraded textures, and color customization with over 8 million possibilities. You design it, Xbox Design Lab will create it.
Design Lab Visual ID
June 22, 2016
With the introduction of Xbox Design Lab's new Xbox Wireless Controller, gamers can personalize their controllers for the first time ever.
E3 2016 Characters That Matter Visual ID
June 22, 2016
We evolved the Characters That Matter campaign to highlight characters who were compelling, but less iconic, than last year's roster of luminaries.
Quantum Break Trailer
February 11, 2016
The first trailer for Xbox's forthcoming Quantum Break sees protagonist Jack Joyce (Shawn Ashmore) hunted by agents while he mourns the loss of his brother in a creepy cemetery.
Xbox Innovation Guy with Martin Starr - You're Welcome
November 11, 2015
Actor Martin Starr delivers a heartfelt message about the New Xbox One experience and other system innovations. Then takes credit for them.
What We've Been Racing Towards
September 03, 2015
Microsoft Xbox is promoting Forza Motorsport 6 with a nicely designed film taking viewers on a ride through the evolution of racing games from the last 40 years.
Halo 5 'Bullet'
March 23, 2015
Microsoft Xbox and Twofifteen McCann have kicked off the countdown to the release of "Halo 5: Guardians" with this cryptic, 15-second teaser, showing a bullet ominously shattering the mask of the franchise's iconic hero Master Chief.
Glitch
February 19, 2014
XBOX hid a one-second 'Glitch' in the middle of their regular Xbox One TV ads. Those who saw the Glitch were taken on an exciting online journey.
Making Of Ryse
December 11, 2013
VFX house MPC LA reveals some of the secrets behind X-Box's magnificient Roman epic Ryse in this Making Of video.
Halo4 E3 Digital Experience
June 07, 2012
AKQA San Francisco launched a new site for Halo 4 that pulls a Tupac and turns game elements into 3D holograms.
Kinect Star Wars - Duel
January 26, 2012
A viral video from AKQA for the launch of Kinect Star Wars sees Chris Pratt taking over the role of Obi-Wan during his epic battle with Darth Vader. But Darth gets frustrated with Pratt's not-quite heroic lightsaber skills.
Microsoft Flight
January 03, 2012
Microsoft, creator of the Flight Simulator gaming franchise, is releasing a free to play title that lets you fly a plane, using only your mouse.
The Kinect Effect
November 03, 2011
A year on after the Kinect launch, Microsoft shows you what else the motion sensor technology can accomplish, in hospitals, classrooms and musical creativity.
Gears of War 3 Brothers to the End
August 23, 2011
For the release of the final installment of Gears of War, AKQA is inviting users to explode virtual murals.