April 15, 2021
Canadian agency Rethink continues to think out of the box in its work for Heinz ketchup, which has included an all-red jigsaw puzzle, a
April 01, 2021
A new spot from Ikea Canada featuring a series of miniature planets shows how little sustainable actions in our own homes can help change the world for the better.
March 18, 2021
Ikea has been on a mission against food waste for some time now, as part of its sustainability pledge, and now it's teaching people how to get creative with their leftovers.
January 22, 2021
Heinz Ketchup recently decided to conduct a little experiment. Along with its Canadian agency Rethink, it invited consumers across five continents to “draw ketchup.”
February 06, 2020
Ahead of the Oscars, Heinz Ketchup attempted to cement its place in Hollywood history by creating an IMDB page listing the condiments’ credits in various films—including its bit parts in films such as "Heat," "Groundhog Day" and "Benny and Joon."
June 06, 2019
WestJet takes great care to ensure that the needs of every guest are met. Sometimes, that means taking care of their guests’ families. Any parent who travels for work knows that nothing is harder than being away from your family.
July 27, 2018
When tourists think of Ottawaâ€¦well, tourists don't usually think of Ottawa. A campaign from the Canadian capital's tourism bureau and agency Rethink set out to change that--using artisanal ice cream flavors as a bribe.
September 19, 2016
Movies special effects and gardening aren't traditional bedfellows, but Scotts, the lawn care brand, combines the two in its latest spot from Canada promoting its Turf Builder Green Max.
April 08, 2015
Uber has a new tactic to prevent drinking and driving: give people the opportunity to self-breathalyze and offer them a free ride home.
June 24, 2014
Molson and Rethink get really, really Canadian again, with a new stunt. This time, just in time for Canada Day, the agency has created a fridge that only opens if you sing the Canadian National Anthem.
December 19, 2013
Earlier this year, Molson proved its Canadian heritage with beer fridge that could only be opened by scanning a Canadian passport -- a spot that was the second-most-viewed commercial in Canada.
February 10, 2013
Despite the fact that Molson is now owned by an American company, the brand continues its celebration of the Great White North, with this epic commercial created by Rethink and directed by Kim Geldenhuys.
October 04, 2011
CP+B Toronto caused quite a stir at lunchtime when it unveiled its stunt for Rethink Breast Cancer. The agency wrote headlines and facts on women's breasts to fuel conversation about the disease.