March 08, 2021
A new spot from Nike that debuted this weekend in time for International Women’s Day honors the seemingly “magical” accomplishments of Black women by highlighting that the successes are not magic at all—they’re the result of the “blood, sweat and
August 31, 2020
The U.S. Open kicks off today, with Venus and Serena Williams both competing and the latter making a bid for her 24th Grand Slam singles title. To mark it, Nike this weekend released a highly emotional spot featuring the two sisters.
February 24, 2020
There was an outpouring of love, grief and memories of Kobe Bryant and his daughter Gianna at the Staples Center in Los Angeles this morning.
July 08, 2019
Nike was quick to jump in and celebrate with an inspirational ad about female empowerment following the U.S. women's team's 2-0 victory over the Netherlands yesterday.
April 15, 2019
Nike, which has stuck by Tiger Woods through his playing highs and lows and off-course scandals, celebrated his big Masters win Sunday with a video that plays into the brand’s ongoing “Crazy Dreams” campaign.
September 17, 2018
Ahead of the Berlin Marathon this past weekend, Nike released the latest spot in its “Just Do It” series, a contemplative short film from Wieden & Kennedy featuring the steady patter of sneakers against pavement, as motivational affirmations s
July 13, 2018
For hundreds of years, kids played sports without painted lines, trimmed fields or standardized equipment. Games were about play, not work or scholarships or careers.
June 05, 2017
In the faceoff betwen the Seattle Seahawks and the San Francisco 49ers shown in this new Nike ad out of W+K Portland, one player -- Seahawks quarterback Russell Wilson -- has a secret weapon: the Nike Alpha Menace Elite football cleat.
October 25, 2016
LeBron James delivers a stirring narration in a new Nike basketball spot that kicked off as his team, the Cleveland Cavaliers, began defending their NBA championship last night (beating the New York Knicks on opening night).
September 01, 2016
At the U.S. Open this year, sports fans are waiting with baited breath to see if Serena Williams will break a major record and claim her 23rd Grand Slam singles title.