Tena: The Age of Despair
March 11, 2021
The "Age of Despair" is the term used to describe menopause in Arabic—but Tena, the Essity-owed feminine incontinence products brand, is aiming to reframe that in its latest campaign.
Mars Wrigley candy brand takes an honest look at breastfeeding in campaign supporting mothers' mental health
March 08, 2021
Mars Wrigley is the latest advertiser to take a more frank and honest look at breastfeeding in a new Maltesers campaign from the U.K. that focuses on mothers' mental health.
Libresse turns its attention to endometriosis with a 'pain dictionary' and virtual museum
March 02, 2021
Libresse is turning its attention to endometriosis in its latest attempt to demystify the conversations around menstruation, in an Instagram-led campaign that includes creating a "pain dictionary" and "pain museum" dedicated to portraying women's
Pepsi: Fizz to Life
February 24, 2021
In support of an ongoing partnership with the Union of European Football Associations Champions League, Pepsi has enlisted some of the world’s best soccer players to star in a new ad campaign that highlights “the fizz of the brand.”
Macmillan Cancer Support: Tender Yet Tough
January 08, 2021
Cancer patients are sometimes referred to as the forgotten victims of the pandemic. According to the U.K.
Asda: Asda Price Christmas
November 05, 2020
The Christmas ads from U.K. retailers continue to shine a light on how advertisers are handling the usual holiday fare during the pandemic.
Best of 2020 No. 25: Libresse journeys into the uterus to tell women's 'Wombstories'
July 01, 2020
Through Jan. 1, Ad Age will be counting down the best brand ideas and campaigns of 2020.
Snickers: Fix the World
January 29, 2020
After a decade of a “You’re Not You When You’re Hungry” messages, Snickers has decided it's not mere individuals who need the candy bar. It's the entire world.
Walkers: All I Want for Christmas
November 04, 2019
Mariah Carey reprises her mega-hit "All I Want for Christmas" in a festive spot from the Frito Lay-owned potato chip brand Walkers.
Guinness: Liberty Fields
August 15, 2019
Ahead of next month's Women's Rugby World Cup, Guinness Europe has debuted an inspiring and uplifiting film that pays tribute to a group of women's rugby players who pioneered the sport in Japan in the 1980s.
Galaxy: Choose Pleasure
August 08, 2019
A woman runs through life frenetically trying to "have it all" in a new U.K. TV ad for Mars-owned chocolate brand Galaxy -- but in the end she chooses chocolate instead.
George at Asda: Built for their imagination
August 06, 2019
London agency AMV BBDO turned to design input from kids for a new back to school ad for its client Asda.
Sheba: Crooner
April 01, 2019
Mars Petcare catfood brand Sheba has become quite the expert in pairing felines with music in order to demonstrate cats' persuasive powers when they are hungry.
BT: WiFi in Every Room
January 29, 2019
A father arrives home to find his home invaded by cowboys, fairies, the military and a giant ogre in a new spot from the U.K. telecom giant BT, its biggest ever promoting broadband.
Valuable 500: Diversish
January 25, 2019
Diversity initiatives and inclusive platitudes from business execs are easy to come by, but action is a harder sell.
Be There
May 18, 2018
British telecom giant BT goes down the epic route in its latest big brand ad, which centers on paper planes as a metaphor for digital communication.
Dog Dates 1
May 17, 2018
Loneliness among seniors is a topical issue in modern day society, and one increasingly highlighted in advertising; John Lewis addressed it with its
The Night Reimagined
March 19, 2018
Samsung put on a spectacular light show in London at the end of last week to support the launch of its its Galaxy S9 and S9+ smartphones.
Made of Black -Goodluck
March 05, 2018
Guinness is continuing its Africa-focused "Made of Black" campaign with a series of beautiful films that focus around soccer, and how the g
Karaoke Cat - Hungry Eyes
December 05, 2017
You may automatically think of the love scene from "Dirty Dancing" when you hear the song "Hungry Eyes" (we definitely do). But this ad may change all that.
The Horses of Compton
September 18, 2017
The People of Compton
September 18, 2017
The Two Sides of Compton
September 18, 2017
Compton Cowboys
September 18, 2017
We'd like to see more of the latest chapter of Guinness Europe's "Made of More" campaign, which tells the fascinating story of "The Comptown Cowboys," a group of young men whose passion it is to ride horses in South Central, the L.A.
No Drama
August 18, 2017
Dominic West, star of "The Affair" and "The Wire," plays an over-dramatic dad in a new U.K. spot from Dolmio, the Mars-owned pasta sauce.